Director of Retention Marketing
Paramount
Burbank, CAThis is a Full Time Job
Responsibilities:
• Oversee the programming commitment team that encompasses developing and executing end to end subscriber journeys for key subscriber segments and across all marketing channels.
• Partner with content programming, brand and partnership marketing leads to build segmentation strategies and define goals & priorities to drive higher content commitment.
• Identify new scalable audience segment opportunities that drive deeper commitment, content diversification and habitual usage.
• Measure and report on results of marketing efforts assessing results against specific metrics and size opportunities for scale.
• Partner with the Product team to align on roadmaps and unlock new use cases facilitating video discovery and continued commitment, including episode/series completion.
• Partner with the CRM team to evaluate and integrate new technologies, platforms, and channels to reach and engage our audiences.
Basic Qualifications
• 5 years of retention marketing experience in lifecycle programs, segmentation and automation strategy.
Additional Qualifications
• Direct-to-consumer subscription and/or streaming product experience a plus.
• Highly analytically and data-driven with the ability to surface meaningful insights from large data sets.
• Consistent record of building, leading and developing hard-working teams.
• Agile and fluid marketer with test and learn mentality to rapidly iterate on findings.
• Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management systems.
Salary/Benefits
$110,000.00
- 150,000.00
per year
$110,000 - $150,000 /year USD
Starting pay for the successful applicant depends on a variety of job-related factors.
Benefits
• Medical, dental, and vision insurance
• 401(k)
• Life insurance
• Disability benefits
• Tuition assistance
• Paid time off (PTO)
Perks
• Attractive compensation and comprehensive benefits packages
• Generous paid time off
• Exciting and fulfilling opportunity to be part of a dynamic team
• Opportunities for on-site and virtual engagement events
• Unique opportunities to make meaningful connections and build a vibrant community
Additional Information
Paramount, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a vast array of entertainment. The premium streaming service features an extensive library of original series, hit shows, and popular movies across every genre from renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel. It is also the streaming home to comprehensive sports programming, covering every CBS Sports event, from golf to football to basketball, along with exclusive streaming rights for major sports properties, including some of the world’s biggest soccer leagues. Additionally, Paramount allows subscribers to stream local CBS stations live across the U.S. and access other live channels such as CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
