Brand Marketing Manager
Paramount
Los Angeles, CAThis was removed by the employer on 12/17/2025 3:41:00 PM PST
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This is a Full Time Job
We're looking for a Manager of Brand Marketing to become part of the team at Paramount Home Entertainment!
In this role, you will lead promotional efforts for new release titles across digital transactional platforms. You will collaborate with senior leadership and cross-functional teams to develop and implement coordinated plans. This role is key in increasing consumer engagement within the digital transactional business and improving by-title revenue.
This is an excellent fit for a strong marketer who loves film, thrives in a fast-paced environment, and enjoys turning ideas into campaigns that deliver results. Excited to help build how Paramount titles reach audiences? If so, we'd love to hear from you. Apply now and join us!
Responsibilities:
• Prime developer of comprehensive promotional campaigns for new release titles across digital transactional platforms
• Collaborate with cross-functional teams including creative, media, publicity, social and client marketing to develop coordinated marketing plans
• Manage timelines, budgets and deliverables to ensure campaigns are completed on time and within scope
• Provide input on market trends, audience insights, and competitive landscape to guide project planning
• Partner with sales and insights teams to identify growth opportunities and optimize title performance
• Manage the development of creative assets including key art, trailers, social content and promotional materials
• Ensure brand consistency and alignment with overall franchise or studio positioning
• Monitor campaign performance and provide post-mortem analysis with actionable insights
• Track important metrics including conversion rates, return on investment and consumer engagement indicators
Basic Qualifications
• Bachelor's degree or equivalent experience and 5 years of brand marketing experience, ideally within entertainment, media, or digital retail
• Hands-on experience marketing film and/or TV content
Additional Qualifications
• Can manage multiple campaigns at once and keep details on track
• Strong working knowledge of Excel, PowerPoint, and Photoshop
• A genuine interest in film and digital media.
