Creator Marketing Manager

This is a Full Time Job

WeAreParamount on a mission to unleash the power of content… you in?

Overview:

Paramount Pictures is looking for a forward-thinking marketer to shape how the studio connects its theatrical releases with the next generation of moviegoers.

Based at the historic Paramount lot in Los Angeles (5 days onsite) and reporting to the Executive Director of Innovation Marketing, this role sits within the Digital Marketing team and will shape creator-led campaigns that drive cultural relevance and box office impact across platforms and markets. You'll identify emerging opportunities in the creator ecosystem, test bold new ideas and partnerships, and turn audience insight into scalable marketing strategies across the studio's theatrical slate.

Responsibilities include, but are not limited to:
• Identify and evaluate new creator-led marketing opportunities, platforms, technologies, and formats (e.g., social-native storytelling, experiential activations, etc.)
• Partner with creators, both through agencies and in direct outreach, to build relationships with the studio – including negotiating scope, timelines, and deliverables
• Lead the creation and delivery of compelling, social-native videos that build fandom for our films
• Identify and implement tools to measure and pair the studio's data with creator audiences
• Design and produce in-person screenings, events, and experiential activations that generate brand allegiance and great user-generated content
• Lead initiatives targeting Gen Z, Gen Alpha, and other emerging consumer audience segments, ensuring campaigns are relevant, authentic, and culturally fluent
• Partner with research, insights, and analytics teams to translate cultural, behavioral, and technological trends into actionable marketing strategies that grow audience reach and engagement
• Collaborate cross-functionally with brand, publicity, creative advertising, media, distribution, consumer products, partnerships, and corporate innovation teams to integrate innovative ideas into broader theatrical campaigns
• Document and analyze performance data for campaigns and use results to evaluate performance against objectives and establish benchmarks
• Present insights and recommendations to senior management and cross-departmental stakeholders

Basic Qualifications
• Bachelor's degree in Marketing, Communications, Business, Media, or a related field preferred; equivalent practical experience will also be considered
• 4 years of experience in marketing, innovation, digital strategy, or brand partnerships – preferably within entertainment, media, technology, or youth-focused brands
• Demonstrated experience building and managing relationships with creators or talent, whether through agencies or direct outreach
• Demonstrated experience launching or managing innovative, non-traditional marketing initiatives
• Solid understanding of theatrical film marketing and the evolving entertainment landscape
• Proven ability to manage multiple projects in a dynamic, deadline-driven environment

Additional Qualifications
• Experience working with creators or experiential marketing formats
• Studio or talent agency background preferred
• Familiarity with audience research, social analytics, and performance measurement tools
• Passion for film, storytelling, and the future of theatrical exhibition