Marketing Manager – Via Cantus

This is a Full Time Job

Note: This position can be performed remotely, though there is an expectation that this employee will travel to OCP’s offices as necessary and determined by their supervisor.

Primary Purpose:

This role offers the opportunity to help establish processes, build momentum, and contribute meaningfully to how the label connects with audiences over time. It is part of a growing label operation and may evolve as the business continues to develop.

Our ideal candidate is passionate about music and faith, brings a strong marketing foundation, and is energized by the opportunity to help grow something in its early stages. They are comfortable working in a dynamic environment, adapting as priorities evolve, and taking ownership of initiatives that make a measurable impact.

Our ideal candidate will be passionate about music and faith, have a core understanding of Spanish language faith music, and possess a proven ability to generate impactful and results-driven initiatives.

Essential Duties & Responsibilities:

• Develop and execute marketing plans to promote Via Cantus albums, singles, artists and events
• Strategize and manage social media, online advertising, and digital content with a focus on Spanish and bilingual content
• Work with artist roster to assist in building out their social and digital presence
• Manage, develop, and report on key KPI’s related to campaigns
• Oversee the production of key promotional materials and advertising content
• Work with key partners, contractors and DSPs to develop promotional strategies, pre-save campaigns, editorial pitching, and playlisting opportunities
• Work closely with head of label and cross-functional departments to ensure cohesive digi-tal execution
• Assess ROI to refine marketing strategy and promotions

Other Duties & Responsibilities:

• Conduct market analysis to understand trends, identify target audiences, and adjust strat-egies
• Work with 3rd party agencies and vendors as needed
• Launch creative fan acquisition and engagement strategies including email, SMS, activa-tions, UGC, and direct-to-fan initiatives

Minimum Required Qualifications & Experience:

• 4+ years of marketing or promotional background, ideally within music, entertainment with-in the Latin market
• Strong knowledge of digital platforms, social trends, and content formats, especially Insta-gram, TikTok, YT, Facebook, and emerging platforms
• Deep understanding of Latin music, culture, and digital trends
• Experience managing marketing campaigns and reporting on those campaigns
• Experience engaging or managing PR, events, and radio promotion contractors / third parties
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment
• Excellent written and verbal communication skills in Spanish and English
• Fluency in English and Spanish required

Preferred Qualifications & Experience:

• BA in Marketing or some closely related field
• Strong grasp of analytics tools (Chartmetric, TikTok Analytics, YouTube studio, etc)
• Understanding Christian Music and Catholic Music ecosystem.