Digital Advertising Specialist

This is a Full Time Job

New York Film Academy, NY, NY



POSITION SUMMARY:

Under the general supervision from the Director of Marketing and the Vice President of Business Development, the New York Film Academy (NYFA) the Digital Advertising Strategist will create and coordinate advertising efforts for NYFA; design advertisement to meet these goals; and placing targeted consumer advertisements on search engines, social media, or other digital platforms. Additional duties include optimizing strategies and implement different versions for different markets based on performance analysis.

REPRESENTATIVE RESPONSIBILITIES:

The following responsibilities are general duties that a particular employee in this position may or may not be required to perform. The day-to-day duties required of this position may vary.

Manage and maintain site analytics, metrics, and campaign reporting
Take complete ownership of the performance of all PPC by implement, monitor and optimize strategies and campaign effectiveness on a weekly, monthly, quarterly and yearly basis with a focus on Google, Facebook, Instagram, and Bing.
Keep up-to-date and understand the changing advertising design trends across all social platforms you must be able to work with and communicate these changes to design.
Utilize the following platform features and their reporting tools and capabilities to provide recommendations for business, marketing and advertising planning and strategies:
Google AdWords
Google Analytics
Facebook Business Manager Platform
Microsoft Advertising
Twitter Ads
CRM Reporting.
Keep up-to-date with industry figures and trends of competitors as well as our audience.
Seek out, negotiate, and present management with new digital advertising opportunities that best target our audiences, on a regular basis.
Coordinate end-to-end efforts pertaining to NYFAs marketing and advertising strategy
Create and analyze retroactive reporting of marketing and advertising efforts identifying their ROI and effectiveness enrolling students. This is to be done on a regular and scheduled basis.
Assist with general marketing tasks, as required.
Other duties as assigned by the Director of Marketing, the Vice President of Business Development or senior management.

KNOWLEDGE AND COMPETENCIES:

Broad knowledge of the industry and professional experience.
Excellent interpersonal skills with demonstrated ability to develop and maintain positive working relationships with individuals from diverse backgrounds including students and parents.
Excellent written and verbal communication skills.
Excellent skills in database management and record keeping.
Excellent organizational skills and attention to detail.
Customer service skills with the ability to meet and serve the public, both in person and by telephone, tactfully and effectively.
Understand written procedures, write routine documents, and speak clearly; and understand multi-step written and oral instructions.
Project management skills and committed to meeting deadlines
Ability to work independently with minimal supervision.
Ability to analyze and present complex data.
Ability to communicate effectively both orally and in writing.
Ethical / Honest - evidence of the practice of a high level confidentiality.
Service and Action oriented does what it takes to meet the expectations of customers.
Collaborative enlists information from all sources to ensure the best solution to an issue.

EDUCATION, EXPERIENCE & CERTIFICATION:

Bachelors Degree in Marketing or related field. Experience may substitute for education up to four (4) years.
Two (2) years in Marketing experience in a similar role.
Knowledge of: Google AdWords, Google Analytics, Facebook Business Manager, Twitter Ads & CRMs is a preferred.
Proficient in Microsoft Suite, especially in Excel and Pivot tables.

JOB DESCRIPTION HERE

The New York Film Academy was founded in 1992 on the belief that a top-quality education in filmmaking should be accessible to anyone with the drive and ambition to make films. The school opened at Robert De Niro's Tribeca Film Center in New York City and has expanded worldwide to include campuses in New York; Los Angeles; Miami; and Gold Coast, Australia.

The mission of the New York Film Academy is to educate students interested in the field of visual storytelling. NYFA courses have been designed to increase students' creativity and technical expertise through an intense regimen of hands-on and classroom instruction. The Academy's goal is to enrich its students as visual storytellers by helping them realize their personal artistic visions. NYFA's expectations center on the growth of each student as a creative individual. NYFA is accredited by the WASC Senior College and University Commission and the National Association of Schools of Art and Design.

New York Film Academy (''NYFA'') is an equal opportunity employer. Prospective employees will receive consideration without discrimination because of race, creed, color, sex, gender, gender expression, gender identity, sexual orientation, age, religion, national origin, ancestry, mental disability, physical disability, medical condition, genetic information, marital status, military and veteran status, or any other basis protected by law.