Ads Marketing Specialist

This is a Full Time Job

The Team

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Manager, Ad Client Engagement based in New York.

The Opportunity

The Specialist, Marketplace Engagement - Ads Marketing will support the day-to-day execution of client hospitality and marketplace engagement initiatives that build brand perception and awareness among our advertising partners. This is a hands-on, execution-focused role: you will closely manage guest lists and client data, own the process for hospitality ticket allotment and distribution, and support the cross-functional teams bringing our events and experiences to life.

You'll partner closely with Ad Sales, Brand Partnerships, Communications, and Events, helping bring a creative brief to life as a seamless, well-run activation on larger initiatives, and taking the lead yourself on select moments, from concept through execution. It's a role with real variety and if you're energized by both the hands-on execution and the chance to make moments your own, there's a lot of room to grow here.

Moreover, this person influences hospitality initiatives, such as events and personalized communications, that deepen client engagement and showcase the company's commitment to nurturing long-term partnerships. As a result, the marketing team becomes more adept at building a loyal client/partner base, increasing client lifetime value, and ultimately driving business growth.

| Core Responsibilities:
• B2B Industry Event Support: Support execution of the client engagement plan during key beats throughout the year, helping land our value proposition and deliver a high-quality, seamless client hospitality experience. This includes owning the process for hospitality ticket allotment and distribution, closely managing guest list data, coordinating client comms, managing specific client logistics, and addressing client needs before, during, and after events.
• Concept Development: Support the Manager and internal/external cross-functional teams in bringing client experience concepts to life - themed events, unique dining experiences, cultural moments, key B2B industry events - by taking a creative brief and helping execute it. Opportunity to take the lead on select moments developing and executing the concept independently.
• Client Relationship Support: Support Ad Sales and Brand Partnerships in maintaining client/partner relationships by ensuring CRM data hygiene and helping measure client engagement across events and select scaled channels.
• Feedback & Improvement: Help gather and organize client feedback post-events to support assessment of hospitality initiative effectiveness, surfacing input that informs data-driven adjustments to future experiences.
• Data Analysis & Reporting: Compile and organize client engagement and event participation data to support the team's insights and strategies for optimizing client lists and improving event outcomes.

Qualifications:
• 5-7 years of experience in B2B marketing, events or marketing communications, with a strong focus on client engagement and marketing activations.
• Experience in client relationship management, with a focus on enhancing client hospitality and ensuring a positive experience during key business interactions.
• Proficiency with CRM tools, with a track record of maintaining accurate, well-organized client data.
• Excellent communication and interpersonal skills, with the ability to engage and build rapport with clients across various touchpoints.
• Comfortable operating in fast-paced environments and able to pivot quickly as priorities shift.
• Detail-oriented and organized, with a track record of effectively managing client data and implementing processes to optimize client interactions and data integrity.
• Experience collaborating with cross-functional teams to execute client hospitality efforts that support broader marketing objectives and drive client satisfaction.
• Analytical skills to organize and assess CRM data and client feedback, surfacing trends and takeaways that help the team enhance client engagement.
• A 'no task is too small' mindset and willingness to be hands-on with the details that
• You have an entrepreneurial mindset and are eager to flourish in our unique company culture.