Sports Events Specialist

This is a Full Time Job


The Specialist, Sports Properties supports the booking, management, and execution of new and/or existing events at Madison Square Garden. This role serves as a key operational liaison across multiple disciplines – from initial event planning through post-event settlement – ensuring seamless coordination between internal teams and external promoters/partners.

What Will You Do?
• Identify, evaluate, and research prospective sporting events and partnership opportunities that align with venue objectives; proactively conduct targeted outreach to secure new business opportunities, with a strong emphasis on collegiate athletics and emerging sports properties.
• Develop and execute comprehensive ticketing strategies, including initial scaling and pricing recommendations, while managing the on-sale process in collaboration with internal stakeholders and external event partners.
• Prepare and distribute detailed ticket sales analyses and performance reports to leadership and key stakeholders; monitor ticket inventory daily and review sales trends to dynamically price tickets in real time to maximize ticket sales and revenue.
• Manage all ticket holds and promoter requirements for all events.
• Develop and execute comprehensive Event Presentation strategies in collaboration with the Event Presentation team, overseeing implementation to deliver a best-in-class arena guest experience that aligns with event objectives and brand standards.
• Coordinate regularly with the Marketing team to manage marketing plans and creative development to drive ticket sales.
• Lead the planning and execution of internal promotional assets and cross-promotional activations while also collaborating with Madison Square Garden's Social Media team to develop and execute impactful social media strategies that elevate event visibility and awareness, generate audience engagement and revenue performance.
• Support the Senior Director, Communications & Sports Properties with day-to-day media operation tasks and communication initiatives for all events, ensuring seamless execution of media-related activities.
• Review logistical requirements for all events including Front and Back of House staffing. Partner closely with the Venues team to ensure smooth day-of-event operations, troubleshooting and escalating critical issues as needed.
• Review and analyze event financial performance against projections to identify variances and support strategic decision-making; identify and analyze trends and opportunities for operational or revenue optimization.
• Lead and execute special projects and strategic initiatives as assigned by EVP Marquee Events/Operations and Madison Square Garden Entertainment Leadership Team members, often requiring cross-functional coordination and independent project management.
• Establish and maintain strategic industry relationships with key stakeholders to drive event acquisition opportunities and expand event activity across venue portfolios.
• Collaborate with the Artist Relations Team to develop a gifting strategy for event partners and athletes, ensuring alignment with relationship management objectives.
• Coordinate all NBA and NHL scout ticket requests for any college basketball and hockey events, ensuring efficient communication, fulfillment, and stakeholder support.
• Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.

What Do You Need to Succeed?
• Bachelor's degree in Sports Management, Marketing, Event Management, or a related field is required
• 2–5 years of experience in event coordination, venue operations, or sports/entertainment industry is required
• Experience with Ticketmaster is a plus
• Strong organizational skills with the ability to manage multiple events and deadlines simultaneously
• Strong oral and written communication skills with the ability to interact with all levels of management
• Detail-oriented with a proactive, problem-solving mindset
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• Strong interpersonal skills with the ability to build relationships with internal and external stakeholders

Special Requirements
• Ability to work flexible hours, including evenings, weekends, and holidays as required by event schedules
• General lifting requirement of up to 25 lbs.
• Must be able to stand and walk for long periods of time

#LI-ONSITE