Digital Content Specialist

This is a Full Time Job

Who are we hiring?

The Specialist Digital Content will be responsible for creating best-in-class social media content for MSG Entertainment's Live, Marquee, and Rockettes businesses, with a focus on increasing revenue and growing customer base through impactful creative, well-produced, and well-timed storytelling. The ideal candidate will have experience in design, photo and video (specifically TikTok & Reels), and possess a deep understanding of how people digest and engage with social content, an eye for detail, and a passion for live events. This position will work cross-functionally both internally and externally to develop content for show coverage, upcoming events, company tentpoles, marketing partnerships, and more.

What will you do?
• Develop and implement social media strategy for short-form video content on Reels and TikTok for all MSGE venues and platforms, with an emphasis on The Rockettes.
• Film, edit, and produce a high volume of compelling video content showcasing events, performances, behind-the-scenes moments, etc.
• Lead on-site shoots from social side, helping with creative direction in real time.
• Work cross-functionally to develop social concepts and execute final pieces for posting.
• Cover 50 events annually, capturing real-time content for social media and producing post-production videos.
• Execute daily scheduling and posting of engaging video content across platforms.
• Analyze post performance data for weekly reporting and to inform future strategy.
• Stay up to date on current trends and research ways to increase traffic and stay current.
• Work closely and proactively with marketing, communications, archives, photo/video, legal, and other relevant departments.
• Assist Manager, Digital Content in managing budget and music licenses.
• Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.

What do you need to succeed?
• 3 years of experience working in live music, entertainment, events or agency setting in a similar role.
• Deep understanding of social with the ability to best tailor creative for effective results.
• Proficient in social media content creation and working knowledge in Adobe Creative Suite, including Photoshop and Premiere.
• Versatile interpersonal skills and professionalism to work across multiple environments and departments, including interaction with artists.
• Highly organized and detail-oriented, with strong project and budget management skills, critical thinking, and a solutions-oriented approach to managing multiple priorities and delivering on time.
• Ability to work autonomously yet also able to sync accordingly with full cross-department planning.

SPECIAL REQUIREMENTS OF THE JOB:
• Must be available nights/weekends as needed for live coverage during games and events.