Digital Content Specialist

This is a Full Time Job

The Specialist Digital Content will be responsible for creating best-in-class social media content, with a focus on increasing revenue and growing customer base through impactful creative, well-produced, and well-timed storytelling. The ideal candidate will have experience in design, photo and video (specifically TikTok & Reels), and possess a deep understanding of how people digest and engage with social content, an eye for detail, and a passion for live events. This position will work cross-functionally both internally and externally to develop content for show coverage, upcoming events, company tentpoles, marketing partnerships, and more.

What will you do?
• Develop and implement social media strategy for short-form video content on Reels and TikTok for all MSGE venues and platforms
• Film, edit, and produce a high volume of compelling video content showcasing events, performances, behind-the-scenes moments, etc.
• Lead on-site shoots from social side – Working cross-functionally to develop social concepts and execute final pieces for posting
• Cover 50 events annually, capturing real-time content for social media and producing post-production videos
• Execute daily scheduling and posting of engaging video content across platforms.
• Analyze data and create content in line with trends and research other’s content to identify best ways to increase traffic and stay current.
• Work closely and proactively with marketing, communications, archives, photo/video, legal, and other relevant departments to obtain necessary signoffs on content

What do you need to succeed?
• 3 years of experience working in live music, entertainment, events or agency setting in a similar role
• Deep understanding of social platforms with the ability to best tailor the creative for most effective results
• Proficient in social photography and working knowledge in Adobe Creative Suite, including Photoshop, Illustrator and Premiere
• Experience in live music, entertainment, events or agency space preferred
• Versatile interpersonal skills and professionalism to work across multiple environments and departments, including interaction with artists
• Strong organization, project and budget management skills
• Forward-thinking, creative and solutions-oriented
• Detail-oriented with a track record of managing multiple projects at once and delivering on time
• Ability to work autonomously yet also able to sync accordingly with full cross-department planning

SPECIAL REQUIREMENTS OF THE JOB:
• Must be available nights/weekends as needed for live coverage during games and events.

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