Senior Market Research Manager, Theatrical Film

This is a Full Time Job

Join Amazon MGM Studios at a pivotal moment in our theatrical journey as a Senior Market Research Manager within our Worldwide Consumer Insights Film team. This position offers a unique opportunity to be part of a growing studio that is rapidly expanding its theatrical presence in the entertainment industry.

As a key member of our research team, you and a fellow Senior Market Research Manager, will split titles across the theatrical slate. You will drive comprehensive research initiatives, providing critical insights that shape both our films and their marketing campaigns. Your work will directly influence how we position and market major theatrical releases to global audiences.

This role offers an exceptional chance to get in on the ground floor of our expanding studio, where you will have significant impact on building and refining our research frameworks. You'll lead end-to-end research programs spanning production screenings, ad testing, campaign strategy development, competitive analysis, and tracking.

Working closely with senior marketing leadership, you will use research insights to drive decision-making across our theatrical campaigns. Your expertise will be essential in understanding audience preferences, optimizing marketing effectiveness, and contributing to the success of our theatrical releases.

Key job responsibilities
• Lead end-to-end research initiatives for major theatrical releases, serving as the primary research strategist and insights partner to senior marketing and production stakeholders
• Design and execute comprehensive research programs across the theatrical lifecycle including concept testing, research screenings, ad testing, tracking, and exit surveys
• Develop innovative research methodologies and frameworks to address evolving business needs and enhance audience understanding
• Serve as a strategic advisor to senior marketing leadership, providing data-driven recommendations that influence major campaign decisions
• Lead cross-functional partnerships with Creative, Media, Digital, Publicity and other marketing teams to ensure research insights are integrated into campaign development
• Identify emerging trends and opportunities through proactive analysis of historical performance data, competitive intelligence, and industry research
• Manage relationships with research vendors and agency partners, ensuring quality execution and cost efficiency
• Mentor junior team members and share best practices across the broader research organization
• Independently manage multiple high-priority research projects simultaneously across different theatrical titles
• Present research findings and recommendations to senior leadership with clarity and confidence

Job Qualifications
Extensive knowledge of NRG tracking
Strong experience with research test screenings, including analysis delivery
Familiarity with ad testing and creative ideation based on insights
Proactive, eager, and positive mindset

Qualifications
• 6 years of professional non-internship marketing experience
• Experience in marketing or marketing research
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data