Associate Manager, Digital and Social Sponsor Marketing

This is a Full Time Job

Job Title: Associate Manager, Social and Digital Sponsor Marketing

Department: Marketing

Reports to: Manager, Social Media

Collaboration
Daily collaboration across the Integrated Marketing Team, Corporate Partnerships department and sponsor account teams, Marketing Operations and Creative.

Position Summary
The Associate Manager, Social and Digital Sponsor Marketing serves as the central marketer and integrator for corporate partnerships digital and social media initiatives. This integrated marketing role is responsible for organizing the end-to-end planning, coordination, execution and delivery of high-priority sponsor digital and social content across the organization. This role coordinates multi-department workflows and integration spanning calendars, reviews, approvals, reporting, and cross-functional communication to ensure social and digital content is strategic, on-brand, right for the sponsor, and delivered on time.

This role will ensure sponsor content is thoughtfully planned, strategically aligned, and executed at a high level.

The ideal candidate is a highly organized marketer with an understanding of the social media space and how digital platforms can be used across sponsor marketing. This role requires exceptional organization skills, an understanding of and appreciation for the commercial business that drives revenue, and confidence and attention to detail to guide internal teams and sponsors through brand-right content, dynamic timelines and layered approvals.

This role is not a social content creation position.

Essential Functions

Digital and Social Marketing Sponsor Planning
• Serve as the primary marketing point of contact for sponsor-related social and digital programming, assisting in ideation and development of sponsor marketing assets
• Drive value to corporate partners by building series that adhere to social and digital best practices, balancing optimized performance and sponsor needs
• Integrate Corporate Partnership content into the broader social strategy, ensuring partner posts align with team priorities, fan sentiment, and organic content priorities
• Ensure contractual deliverables are translated into clear, executable social plans
• Educate account teams on platform best practices, performance benchmarks, Lakers brand standards, and social-first storytelling

Day-to-Day Social and Digital Execution for Sponsor Programs
• Coordinate and implement daily sponsor marketing content, owning sponsored content calendar, timelines, asset tracking, approvals and publishing
• Submit, prioritize and track social and digital sponsor requests on Wrike and across various trackers, ensuring clear documentation and status
• Manage and track multi-layer approval workflows
• Write copy and schedule sponsored content across social platforms, adhering to Lakers brand voice and sponsor requirements
• Deliver monthly recap reporting across organic and partnership social performance, flagging trends, learnings, and opportunities to improve results
• Own various administrative tasks related to social account management (e.g., inventory, security)
• Assist with sponsor shoots, events and game-day content, as directed

**Responsibilities subject to change based on organizational needs and direction from management.

Education
• Bachelor’s degree in marketing, advertising, communications, or related field; advanced or continuing education preferred

Previous Experience
• Minimum 2-4 years in marketing with experience managing sponsor assets and programs
• Proven marketing experience with multi-stakeholder campaigns with layered approvals in dynamic environments
• Demonstrated ability to guide and persuade internal teams through digital marketing and social media best practices
• Knowledge and experience publishing on social media platforms (Meta, TikTok, YouTube, X, Snapchat and more)

Technology Capabilities
• Project Management Software (Wrike, Jira, Trello)
• Social and digital platform-native analytics and reporting tools
• Microsoft Office (Excel, PowerPoint, Outlook, SharePoint)

Knowledge, Skills, Abilities
• Understanding of brand sponsorship and digital marketing assets for corporate partners
• Knowledge of social media platforms and how brands and sponsors integrate across digital platforms
• Exceptional organizational skills with the ability to manage multiple workstreams simultaneously
• Clear communicator with a collaboration-first mind set, capable of educating non-social partners and aligning internal teams
• Detail-oriented, solutions-oriented, and comfortable operating in a fast-paced, high-visibility dynamic environment
• Experience with brands, sports, entertainment, or live events strongly preferred

Physical Demands: N/A

Location: El Segundo (offices M–F); downtown Los Angeles (Crypto.com Arena for Lakers home games); occasional off-site events

Travel: Up to 10%

Hours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours availability required, including evenings, weekends, and holidays.