
Influencer Marketing Associate Manager
LiveNation
New York, NYThis is a Full Time Job
THE JOB
We're looking for an Associate Manager, Influencer Marketing to join our team! Reporting into the Senior Director of Influencer Marketing, this influencer, live event and pop-culture obsessed marketer will be responsible for helping manage creators and brand campaigns across the entire campaign cycle.
WHAT THIS ROLE WILL DO
• Plan, manage and execute influencer campaigns for Live Nation Sponsorship from start to finish. Manage all communication between internal and external teams (internal brand managers, sales teams, creators, brand clients, and more)
• Source and thoroughly vet potential influencers for Live Nation sponsorship campaigns
• Analyze backend analytics to create campaign reports, case studies, wrap-reports and comprehensive learnings
• Manage paid media buys to meet campaign goals. Includes facilitating whitelisting access setup with influencers through Meta and TikTok
• Create, track and manage organizational documents for campaigns including budgets, workback schedules, content calendars, travel, etc.
• Book travel for influencers, including flights, hotels, etc.
• Manage project timelines and ensure deadlines are met
• Facilitate access to Live Nation and external events for creators
• Occasional on-site execution/influencer handling at concerts and festivals (weekends)
• Facilitate timely influencer invoice payments
WHAT THIS PERSON WILL BRING
• Bachelor's Degree in Marketing, Advertising, Public Relations, or Communications
• 2+ years of experience in a full-time influencer marketing role
• Strong understanding of social media platforms and the latest trends
• Experience with Creator IQ or similar CRM/management platform
• Willingness to travel to events for influencer handling/wrangling
• Knowledge of Microsoft Excel and willingness to learn basic formulas and functions
• Strong analytical and comprehension skills
• Strong attention to detail and ability to be highly organized
• Strong written communication
• Ability to multi-task and communicate effectively with different levels of the organization
• Ability to work efficiently under tight deadlines
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
Salary/Benefits
$68,000 - $70,310 /year USD
Pay is based on a number of factors including market location, qualifications, skills, and experience.
Benefits
• Medical, vision, and dental benefits
• Paid time off (PTO)
• 401(k) program with company match
• Tuition reimbursement
• Stock program
• New parent programs and support
• Infertility support
• Volunteer time off
Perks
• Free concert tickets
• Crowdfunding network
Additional Information
Live Nation is a leading live entertainment company that operates in various markets, providing a platform for artists and fans to connect through concerts, festivals, and other live events. The company is committed to fostering an inclusive environment and strongly supports equal employment opportunity for all applicants, ensuring that hiring practices are free from discrimination based on age, ancestry, color, religious creed, disability, marital status, national origin, race, sex, gender identity, sexual orientation, and other protected categories.