Audience Strategy Associate

This is a Full Time Job

THE JOB

WHAT THIS ROLE WILL DO
• Act as SME for audience-related insights and targeting strategies across digital campaigns for sponsors
• Support Sales and Planning teams by providing audience intelligence that enhances sales narratives
• Deliver proactive, data-backed recommendations to help grow client budgets and improve campaign performance
• Develop audience-driven insights that inform optimizations and renewal strategies
• Assist with building out Audience Taxonomy driven by research and market demand to show depth & breadth of 1st party database
• Own billing and revenue reporting for external audience and programmatic partners, ensuring accuracy and timeliness
• Maintain trackers for audience segment performance
• Analyze digital campaign performance across channels to identify audience trends and key insights
• Lead post-campaign reporting conversations, providing actionable insights and strategic next steps

WHAT THIS PERSON WILL BRING
• 1-2 years of experience in digital advertising, data strategy, or audience planning
• Proficient in Microsoft Office Suite (Excel, Word, PPT)
• Experience with project management tools such as Asana, Airtable, and Jira
• Strong working knowledge of AdTech/MarTech/Programmatic
• Excellent analytical skills with the ability to synthesize large data sets into actionable insights
• Strong communication and cross-functional collaboration skills, including internal stakeholders and product owners
• Passion for music, media, and data-led innovation

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.