Marketing Manager, Channels

This is a Full Time Job

Manager, Channels Marketing Job Details | Lionsgate

Summary of Position

The Manager, Channels Marketing will play a critical role in the execution of integrated marketing initiatives across Lionsgate’s self-directed channels business, including FAST and SVOD platforms. This role will drive partnership marketing, promotional execution, paid media coordination, and brand campaign support to grow viewership, engagement, and brand awareness across Lionsgate’s digital linear and streaming channels globally.

The ideal candidate will a highly organized, proactive, and collaborative marketer with strong communication skills and the ability to manage multiple workstreams across internal teams, external partners, and platforms. The ideal candidate is detail-oriented, strategic and creatively minded, solutions-driven, and thrives in a fast-paced, cross-functional environment.

While this role reports into the VP, Channels & Title Marketing, it will also support a Director-level leader on the business and collaborate cross-functionally across paid, owned, and earned channels, the business team, programming, and creative.

Responsibilities
• Partner closely with Channels Marketing and global business teams to execute marketing strategies across FAST and SVOD channels, supporting both partnership-driven and owned/operated initiatives.
• Manage day-to-day relationships with distribution partners (such as Pluto, Samsung, Amazon, etc.), communicating programming schedules and pitching priorities to drive preferred platform merchandising and partner promotion.
• Own partner promotional execution and paid media campaign coordination, including briefing creative teams on asset needs, managing timelines, routing for approvals and delivering final materials to partners and media team.
• Manage ongoing upkeep of channel marketing touchpoints, including FAST/SVOD hubs, partner storefronts, and owned web pages, ensuring branding, featured titles and messaging remain current and aligned with programming and strategy
• Support global SVOD channel marketing efforts, including promotional planning, strategic campaign development and execution, and cross-functional coordination across AV, Design, Social, etc.
• Manage end-to-end marketing asset flow, including servicing partner asset needs, sourcing art and AV materials, submitting creative requests, trafficking deliverables, and ensuring timely approvals and distribution across stakeholders
• Draft B2B marketing materials, including channel overviews, roadshow pitch decks, and support distribution and ad sales collateral requests
• Track, monitor, and report on promotional activity, maintaining trackers and creating post-campaign recaps
• Collaborate with internal departments, agencies and vendors to maximize promotion of Channels via partner channels on and off-platform, and Lionsgate owned and earned media, including digital, eCRM and social.
• Maintain a strong understanding of the streaming and AVOD/SVOD landscape, including platform capabilities, competitive activity, and emerging promotional opportunities

Qualifications and Skills
• 5 years of DTC, media, entrainment, and/or agency experience
• Very strong written and verbal communication skills
• Able to build cross-divisional and inter-company relationships
• Highly organized and detailed oriented
• Resourceful in finding solutions to problems
• Ability to constantly multi-task in a fast-paced, deadline-driven environment
• A college degree is preferred

Nice to Haves
• Experience working with client services, project management, and agencies
• Familiarity with distribution marketing, such as MVPD, OTT, SVOD, AVOD
• Experience in digital marketing and social media
• Interest and knowledge of the film and TV industry and an enthusiast for film and TV content (both current and historical)
• Possess highly creative and innovative capabilities