Principal IP Development and Growth Franchise Development Jobs
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1. VP Brand Marketing -Sony Pictures Television Studios - (Job) - Sony Pictures - Culver City, CA [Job]
... TV strategic marketing expert across all Sony TV IP. Responsibilities • Lead and inspire a Brand Marketing ... EVP, Marketing and Franchise Management managing and developing a team, serving as the TV strategic marketing ... establish clear roles and responsibilities with pathways for growth and continued learning. • Hands on, develop ...
... profitability. • As needed, act as principal liaison to facilitate transactions between licensee and retailer or ... product experience • Experience working on high caliber IP • Ability to work effectively within a complex matrix ... all licensees and brand partners. • Lead development and organization of essential business development tools for licensees ...
... initiatives. These strategies will act as guiding principals for the ongoing growth and development of the portfolio ... make title selections from Sony's deep catalog of IP while collaborating with marketing and brand teams to support ... release film and TV. The curation of these titles will work strategically to amplify marketing moments, ...
... vision, voice, strategy for all SPTS IP. The SVP will work closely with streaming and ... premiering across all the major streamers. • Develop strong and influential relationships with streaming and linear partners ... , team members and staff focused on new growth trajectory forging a path to new ways of thinking ...
... . You understand the role that brand and IP plays in shaping audiences' connections to our most ... UX to editorial moments. • Lead the development of presentation materials supporting our brand strategy, such ... on the role of brand, while fostering growth, collaboration, and excellence. Qualifications Basic Requirements ...
... . Knowledge • Of content, brand, IP • Of digital dynamics and business models • Of ... , identifying key markets and new products and developing innovative approaches to drive sustainable growth • Deliver financial ... and setting a bold vision for long-term regional growth. Based in our Singapore office, you will ...
... by assessing the global and regional viability of IP acquisitions and casting decisions • Deep dives into content ... our content partners to inform content acquisition and development decisions. This will involve close coordination with SPE's ... and marketing to help drive SPE's catalog franchise growth • Provide content performance analysis and liaise with sales ...
... • Play a lead role in Tier-1 HoH IP Programming project management, including differentiated distribution concepts, ... will play a role in HoH Original Content development, helping provide feedback on creative concepts, contributing ... analytics and platform tools to track and optimize growth and engagement Qualifications & Experience.. • 5+ ...
... strategies that will grow brand value for key IP in the Sony Television library for classic and new ... specifically looking for a candidate with recent experience developing television entertainment brands with a demonstrated understanding of social ... internal Director of Franchise Marketing Sony Pictures Culver City, CA Posted: September 13, 2025 ...
... Lead on day-to-day retail marketing projects and support development of the retail marketing strategies for the identified markets ... position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. This role ... for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the ...
