Special Events Sales Manager

This is a Full Time Job

DESCRIPTION:
Factory Town - Special Events Sales Manager

THE ROLE
The Special Events Sales Manager will be responsible for driving revenue through the sale of private and corporate events across multiple market segments. This role will lead client engagement from inquiry through event execution, while managing sales strategies, forecasting, reporting, and relationships with key stakeholders. This role requires a strong understanding of hospitality sales, operational logistics, and venue positioning in competitive markets. This position is fully in person on site at the venue and other office locations as needed.

RESPONSIBILITIES
• Sales & Strategic Accountability
• Aggressively manage revenue generation in line with individual sales goals set by leadership
• Track and report financial performance by market segment on a monthly and quarterly basis
• Assist leadership in developing annual sales and revenue plans across all key market segments: Conventions, Association, Incentive, Tour & Travel, Corporate, Social, SMERF, DMC, etc.
• Contribute to forecasting, budgeting and financial reconciliation to support department planning and overall profitability
• Core Responsibilities
• Consistently meet or exceed monthly and annual sales targets
• Proactively identify, solicit, and secure new business through outbound sales efforts
• Develop and maintain a robust, segmented pipeline of prospective clients across relevant industries
• Respond to all inbound inquiries within 24 hours, maintaining a high level of client service and professionalism
• Leverage CRM tools to manage contacts, track opportunities, and ensure accurate documentation
• Client & Event Management
• Manage full sales cycle: lead generation, proposals, site visits, contract negotiations, pre-event planning, and post-event follow-up
• Generate Special Events Orders (SEOs), contracts, proposals and event documentation in a timely and accurate manner
• Ensure seamless hand-off to internal operations teams while maintaining oversight of event execution
• Serve as the primary point of contact for high-profile or complex events as needed
• Internal Collaboration & Leadership
• Support leadership in preparing strategic reports: calendars, trackers, forecasts, monthly initiatives, and SEO updates
• Partner with internal stakeholders (operations, marketing, production/ops) to ensure alignment across event execution
• Ensure staffing levels and event resources are properly coordinated with the Production/Facility Management
• Recruit, hire, onboard and train various team members as needed
• Act as brand ambassador internally and externally, promoting venue standards and company values
• Other projects as needed
• Partnership & Community Engagement
• Build strong relationships with local officials, hotels, professional associations, and vendor partners
• Represent the venue at tradeshows, networking events, and client entertainment opportunities
• Assist in the development and upkeep of sales collateral, online listings, and assigned social media platforms

QUALIFICATIONS
• 5+ years of experience in sales, with at least 2 years in a managerial capacity within hospitality, events or catering
• Strong understanding of the local and regional market
• Bachelor's degree in hospitality management, business, marketing or related field preferred
• Excellent communication, negotiation, and relationship management skills
• Existing relationships within the private event industry and buyers
• Experience selling in diverse event environments including social, nonprofit and entertainment segments
• Strong organizational skills with attention to detail, timelines