PR Coordinator

This is a Full Time Job

DESCRIPTION:
Insomniac - PR Coordinator

THE ROLE
The ideal candidate is a self-motivated, independent thinker who helps develop and implement creative yet pragmatic communications strategies to share Insomniac's incredible story and engage audiences across all media channels where our growing fan base is seeking our content, within the music industry and broader media landscape. The PR Coordinator will manage complex projects working both independently and collaboratively with internal and external team members anywhere in the world. Must have great interpersonal, communication and writing skills, impeccable attention to detail, and, importantly, a passion for storytelling. This is an ideal opportunity for someone who wants to further build their knowledge and grow professionally within a dynamic work environment. This is not a remote position and will require you to be in office full-time and on site at varied event locations.

RESPONSIBILITIES

Media Relations & Communications
• Monitor and manage the press@insomniac.com inbox, ensuring timely and professional responses to incoming media inquiries
• Build and maintain strong relationships with journalists, photographers, influencers, and other media professionals covering Insomniac events
• Review, approve, or deny media credential applications for all concerts, festivals, and club shows
• Take ownership of logistics and communications for credentialed press, ensuring they have everything needed for seamless event access

Content Development & Distribution
• Draft, edit, and distribute a variety of written materials including press releases, media alerts, festival recaps, news articles, and PR reports
• Create Electronic Press Kits (EPKs), one-sheets, and talking points that support marketing and communications efforts across all event brands
• Assist in formatting and distributing press releases and announcements through third-party platforms
• Draft official quotes and remarks on behalf of company executives for interviews and media opportunities
• Draft content for a handful of social media posts per month

Philanthropy & Community Engagement
• Support the planning, coordination, and execution of signature philanthropy initiatives, including charity auctions, fundraising events, and community engagement campaigns
• Partner with cross-functional teams by managing timelines, tracking budgets, and ensuring seamless integration of philanthropic messaging across marketing, PR, and on-site activations
• Help maintain accurate impact reporting, track participation metrics, and contribute to storytelling efforts that highlight the company's charitable impact

Media Monitoring & Reporting
• Compile and distribute daily press clips and weekly media reports summarizing editorial coverage, social content, and broadcast placements
• "Grade" the media coverage and immediately flag content that is not aligned with the brand, providing recommendations for addressing the situation and fixing the content
• Track and analyze earned media reach, sentiment, and impact across multiple campaigns and channels
• Provide continuous updates to internal stakeholders and festival teams on major press hits and campaign performance

Campaign Support
• Contribute to campaign brainstorms and planning meetings to identify newsworthy angles, storytelling opportunities, and press-worthy initiatives
• Build and update tailored media lists based on event genre, location, and audience to ensure relevant coverage
• Draft suggested PR strategies and timelines for full event campaigns
• Research and maintain a current media database with contacts across key Insomniac markets, domestically and internationally
• Liaise with marketing, brand, and promoter teams to ensure PR strategy aligns with broader campaign messaging and promotional efforts

Asset & Database Management