Marketing Campaign Specialist

This is a Full Time Job

Insomniac - Marketing Campaign Specialist, Concerts

THE ROLE

This position will be based in-office full-time, at the Calabasas, CA location and various on site event locations. This is not a remote position.

RESPONSIBILITIES
• Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc.
• Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners
• Lead internal & external meetings as the main speaker conveying objectives & solutions
• Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
• Stay on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team
• Ensure fluid and accurate communication across all relevant project stakeholders
• Facilitate third party marketing campaigns for your assigned projects
• Recommend process improvement initiatives pertaining to the overall marketing workflow
• Report on key statistics around audience growth and engagement
• Partner closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
• Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects
• Own execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands' portfolios
• Obtain relevant approvals for marketing and social media assets
• Support in recruiting, hiring, training and onboarding various team members
• Other projects, tasks and responsibilities as assigned
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• All other projects and initiatives as identified

QUALIFICATIONS
• 3+ years relevant working experience in marketing, and/or music
• Exceptionally high attention to detail working in a fast paced environment
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Articulate speaker who is affable & solution-oriented that is comfortable leading meetings
• Proven ability to lead and execute complex and high volume marketing campaigns
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
• Ability to systematically execute on tight deadlines
• Experience with marketing, Photoshop, HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed

WORK ENVIRONMENT
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations
• Must be able to work in open concept office space

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.