Social Media Manager

This is a Full Time Job

General Description

Please note, this position is primarily focused on Toyota Center (concerts and third-party arena events), not the Houston Rockets.

RESPONSIBILITIES include but are not limited to:
• Provide social media marketing leadership and execution across all social platforms for Toyota Center concerts and third-party events, including social strategy, calendar management, content creation, reporting, and monitoring.
• Execute both organic and paid social media campaigns to support Toyota Center events and Toyota Center advertising campaigns.
• Assist in video content creation to promote Toyota Center events.
• Manage Toyota Center influencer relationships and execute collaborations.
• Plan and execute social media contesting, including contest rules creation, contest execution, and prize fulfillment.
• Keep up with social media trends, industry/platform changes, and benchmark other venues and accounts to optimize Toyota Center's social strategy.
• Create graphics for social media and arena marketing collateral, leveraging tour-provided graphic admats, font packages, and assets.
• Manage ideation and sourcing of artist gifts for Toyota Center performers.
• Coordinate with Houston Rockets marketing on cross-promotion opportunities to highlight Toyota Center concerts and events.
• Serve as day-of-show marketing lead on staff rotation at Toyota Center events. Duties include distributing credentials to media, escorting photographers, capturing social media content, coordinating back-of-house activations, and coordinating artist gifts.
• Work with the Director of Arena Marketing on other projects as assigned.
• Demonstrate our One Team philosophy of Passion, Accountability, Customer Focus, and Teamwork.

MINIMUM QUALIFICATIONS:
• Bachelor's degree in business administration, marketing, digital media, communications, or a related field.
• Minimum of three years' experience in social media management for a live entertainment venue, sports team, or high-profile brand.
• Firm grasp on all social media platforms and best practices.
• Proficiency in Adobe Creative Suite and mobile applications for editing content
• Strong visual eye regarding the creation and curation of creative graphics, photography, and video for social publishing.
• Must have strong organizational and project management skills, as well as attention to detail.
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Strong interpersonal skills to work with local influencers, promoters, and talent.
• Must be able to excel in a fast-paced work environment, react quickly and appropriately to unpredictable situations
• Able to demonstrate a strong presence, highlighting poise, professionalism, likeability, approachability, and the ability to work under pressure.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Ability to take creative direction and be flexible in the face of change and last-minute initiatives.
• Ability to think clearly and quickly in high-pressure/time sensitive situations.
• Strong teamwork and relationship-building talents.
• Ability to work nights, weekends, and/or holidays, if necessary.

PHYSICAL & MENTAL REQUIREMENTS:
• While performing the duties of the job, the employee is regularly required to stand, sit, walk, use handle or feel, reach, stoop, kneel, crouch or crawl, talk and hear.
• The vision requirement includes close vision and ability to adjust focus.
• Nature of position requires physical mobility and the ability to lift a minimum of 20 pounds.
• Must have ability to adjust to changing work hours and locations as needed.