VP, Social

This is a Full Time Job

The Home Edit inspires an edited lifestyle through access, innovation, and community.

The Home Edit is a full-service home organization company, a global lifestyle brand, with a line of consumer products, and a media content creation studio. Co-Founders Clea Shearer and Joanna Teplin started their organizing business the day they met six years ago with a singular vision: combine home organization with a unique design aesthetic and share it with the world. Their blend of form and function resonated with millions, they are the stars of the Emmy-nominated Netflix series Get Organized with The Home Edit, the authors of three New York Times' best-selling books, the creators of multiple product lines sold in retail locations around the world, and operate organizing branches in cities throughout the country.

The Opportunity:

The Home Edit, is seeking a highly talented Vice President of Social to drive the content strategy, build audience-first, multi-channel content plans, and lead a team of content creators, social editors, and community managers to create and grow engagement with our fans and followers. The VP of Social will play an important role in working collaboratively across the company to deliver social programs that bring our stories to life in effective, creative, and authentic ways.

The ideal candidate will have professional experience supporting content across Instagram, Tik Tok, Twitter, YouTube, and other video-centric social platforms. The ideal candidate also has a strong content studio background with experience in building out multilayered, creator-first content. We're seeking a leader who's highly creative, bold in their leadership approach, analytical with a growth mindset and with deep experience working cross-functionally. Experience in high functioning and innovative editorial environments is a plus. He/she will work closely with the creative team offering insights, platform expertise, and broadscale ecosystem thinking to support the development of compelling multi-channel content production.

This is a unique opportunity for an individual who thrives in an entrepreneurial environment as he/she will be a critical contributor in conceiving, refining, and executing the social media presence and audience development for The Home Edit. The ideal candidate will have experience in driving audience development and growth for creator-led brands in tiktok and youtube while also defining and executing new content models. Additionally, this individual will be savvy in commerce integrations with content and blended retailer/affiliate models and be experienced in working within the talent and creator landscape.

We are seeking a strategic, creative and inspiring leader that can bring strategic audience insight to life as the foundation of branded content and experiences that delight customers, change business and shape culture.

This position is available in Nashville (preferred), New York, or Los Angeles, CA

Please note we will be reviewing all candidates at the beginning of 2024.

What You Will Do:
• Oversees the development of innovative multi-channel, integrated campaign, content, and social engagement strategies to drive success and impact for brand clients across all categories.
• Manage a team of content creators, strategists and community managers and operationalize for effective and fast-moving content development
• Direct the creative and social teams, as needed, to build compelling social first content that drives audience engagement and growth
• Execute retailer partner content with a commerce-first mindset in order to drive product sales and stronger retailer connections.
• Collaboratively build and evolve the social talent strategy through expansive integration plans to include innovative collaborations and advantageous value exchange
• Identify and synthesize consumer/audience, cultural and brand insights and platform data that will be used to build strategic and creative social strategies and plans
• Build relationships with the platforms to set The Home Edit up as a key partner
• Pinpoint opportunity areas and develop positioning for creative, multichannel content pillars, channel strategy, ecosystem design, programming, measurement frameworks, high-level paid media recommendations, engagement strategy tactics, and commerce tactics
• Guide development of all strategy outputs including social audits and playbooks.
• Collaborate with cross-department team members and effectively partner with the various Hello Sunshine teams to produce effective branded content with partners
• Bring thought-leadership with deep understanding of multi-channel customer experiences, cultural and audience trends, industry news and emerging consumer channels.

Requirements
• 12 years professional experience with in-depth knowledge of the audience growth, content strategies, and insight analysis for social media platforms (Tik Tok, Instagram, Facebook, Twitter, Pinterest, YouTube, Discord, etc.)
• Experience managing multi-channel socials programs and cross-platform teams
• Experience with creator-led brands and commerce brands
• People-first leader with a passion for learning, teaching, and building teams that move at the speed of the consumer
• Ability to prioritize, multitask, and stay organized in fast paced, early-stage environment- understanding how to iterate quickly on new ideas
• Experience establishing and operationalizing complex social calendars
• Experience establishing, tracking, and communicating KPIs to management with actionable recommendations to grow the audience. Must have the foresight to adjust on the fly to any positive or negative trends.
• Experience managing talent expectations on content and creative
• Analytical mindset and the ability to use data to inform decisions
• Proven track record for being a self-starter, solution-oriented strategic thinker, and creative collaborator
• Active problem-solver with strong decision-making capability
• A leader committed to fostering an inclusive culture and embracing diversity of thought and experience
• Excellent verbal and written communication skills.

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Family Leave (Maternity, Paternity)

Short Term & Long Term Disability

At Hello Sunshine, we want team members with diverse and distinctive voices, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.