
Summer Paid Intern - Creative Services
Hearst Television
Lancaster, PAThis is a Full Time Paid Internship
WGAL-TV offers paid internships in the Sales & Creative Services/Promotion departments. In order to apply for an internship at WGAL, please provide a cover letter with your application.
The cover letter should include:
• Department preference (Creative Services/Promotion or Sales)
• Available start and end dates
• Days and hours available to intern
• Briefly state your main objectives for participating in WGAL-TV internship (please be specific)
• What are your strongest areas of interest
Application Deadlines
• Summer: February 16, 2026
Sales:
The Sales intern will develop a working knowledge of the business side of advertising. How the sales department can help come up with creative concepts for advertisers and sponsors.
Interns will learn to:
• Develop sales promotional pieces, client mailings, contest fulfillment and on-air production assistance.
• Gather research and ratings data for the development of sales marketing literature.
• Attend sales meetings and sales calls when appropriate.
• May assist in sales commercial video production.
• Generate client specific reports
Internships are scheduled based on mutual availability and academic schedule and requirements, but may consist of 16-hours per week. Shifts are normally 9:00am - 5:00pm. Department is not staffed on weekends.
Sales Research:
The goal of the Research department's internship is to provide an understanding of audience television viewing information and its applications. The Research intern should have a business/math/numbers background.
Interns will learn to:
• Assist with the dissemination and interpretation of audience viewing data from the television research company, Nielsen.
• Track local and network specials on WGAL-TV and competitive stations.
• Generate viewership data for sales and news.
• Assist with projects that deal with audience viewership trends.
Creative Services:
WGAL's Creative Services department is responsible for the branding and promotional development of the station. The intern will gain a general understanding of how a television Creative Services department runs. They will learn the fundamentals of writing and producing effective topical promotions.
• Learn the fundamentals of writing and producing effective news topical promotion.
• Explore broadcast and digital marketing and learn the responsibilities of the Creative Services Department.
• Gain production experience on promotional and commercial shoots, both in-house and on location.
• Observe unlimited newscasts and editing sessions.
• Gain an understanding of WGAL's commitment to the community through PSA production.
• Apply writing and communication skills in a professional environment.
Internships are scheduled based on mutual availability and academic schedule and requirements, but may consist of 16-hours per week. Shifts are normally 9:00am - 5:00pm. Departments are not staffed on weekends.
Additional Information
Hearst Television operates WGAL-TV, which offers paid internships in the Sales and Creative Services/Promotion departments. The company focuses on providing a comprehensive understanding of the television industry, including advertising and audience research. WGAL-TV is committed to community engagement through public service announcements and aims to develop effective promotional content for its viewers.