OTT Director Of Sales

This is a Full Time Job

OTT Director of Sales

Job Description

Hearst Television is looking for an
OTT Director of Sales, responsible for generating national advertising revenue on the company's OTT platform, Hearst Anyscreen. Additional
advertising products available, such as linear television, digital video,
display, native, and audience solutions, will be critical components of a
multi-platform sales operation. The OTT Sales Director will work closely with
Hearst Television's largest advertisers and our national rep firms to pitch and
fulfill campaigns based on these ad products, in addition to working with
third-party vendors both current and prospective. The OTT Sales Director will
champion Hearst Anyscreen product enhancements with material creation,
training, sales calls, and feedback gathering to ensure smooth and effective
sales activation. The position is highly visible to the sales/ad ops
organizations, and involves frequent hands-on troubleshooting. This
position reports to the Vice President of Digital Sales, and is located at
Hearst Television's New York City headquarters.

Candidate Profile

Hearst Television seeks a dynamic
candidate who possesses a strong digital background, preferably with expertise
from other digital publishers, digital agencies, and/or related ad platforms.
Strong agency contacts in the TV space are a plus. Strong communication skills
are a must, with proficiency around written and oral presentation, and an
ability to navigate the complex intersections of digital ad tech. The ideal
candidate will thrive on driving OTT revenue and keeping Hearst Television's
product portfolio competitive in an ever-changing digital marketplace by
exploring and proposing new, innovative solutions, while taking pride in being
extremely well-organized and prepared. A strong work ethic and collaborative
style are essential for this position. Frequent business travel is
required.

Key Skills & Competencies
• 5 years of experience in OTT or
Digital Video
• Experience working with ad ops
teams and third-party vendors/platforms to define value, establish KPIs, and
manage successful campaigns.
• Ability to identify opportunities
for product/process improvements with significant revenue potential based on
key industry and/or technology trends.
• Understand the needs and gaps of
sales teams and work with sales leadership, product, marketing and operations
to train with the goal of adoption and proficiency.
• Ability to identify strategies
for increasing market share, product usage and revenue.
• Ability to work closely with
local field sales, ensuring that each market has a fresh perspective of
products and knows how OTT fits into their overall suite or portfolio.
• Ability to speak at an expert
product level with an audience of major agencies, advertisers, and technology
executives.
• Thorough understanding of digital
advertising standards, practices, and technologies (planning, targeting, ad
serving, reporting, et al)
• Ability to develop clear value
propositions and use cases based on client needs assessment.
• Proficiency in MS Excel, Word,
Outlook and PowerPoint

Hearst Television is a
leading local media company comprising 31 television stations and two radio
stations. The Company's television stations reach approximately 19% of U.S. TV
households, making it one of America's largest television station groups. In
additional to its primary television channels, Hearst Television programs more
than 27 websites as well as 30 multicast channels providing news,
weather and entertainment programming. Hearst Television stations are the
recipients of many of television's other highest awards for excellence in
journalism, programming and community service, including the Walter Cronkite Awards,
Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi
Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award,
the Edward R. Murrow Award and the Emmy. Hearst Television is a wholly owned
subsidiary of Hearst Corporation.

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