Social Media Content Creator
Hearst Newspapers
Austin, TXThis is a Full Time Job
Social Content Creator, The Austin American-Statesman
The Austin American-Statesman is hiring a Social Content Creator to grow our various news products into household names, starting with Hook'em in time for the University of Texas football season.
The Social Content Creator is responsible for creating and executing a vision for various Statesman Instagram and TikTok accounts, such as Hook'Em, Austin360, some reporter handles and more. They'll work closely with our Audience Team and other newsroom departments to grow Statesman's off-platform reach. They will shoot, edit and post video that engages social users, including podcast clips. This position will sit on the Statesman's Audience Team. The ideal candidate will bring energy, social media best-practices and an entrepreneurial spirit to our best-in-class journalism.
Responsibilities:
• Create and execute a vision to grow audiences for Statesman brands on social media
• Create a video content plan, shoot, edit and post video to Statesman social accounts
• Identify user-generated content that enhances our storytelling and engages our social media audience. Work with reporters to obtain permission from users to modify and publish their content.
• Interact with social audience in a way that grows loyalty and enhances our brand
• Shoot, edit and post our in-studio podcasts. Use best practices in cutting clips for social media
• Create promotional touchpoints for our various products, so audiences grow across channels (social, newsletters, podcasts, etc.)
• Comfortable being on camera
• Maintain high audio and visual standards and ensure content follows digital copyright laws
• Maintain high journalistic standards, ensuring content is accurate, fair and reported without bias
Qualifications:
• Demonstrated ability to grow a brand on social media
• Experience with video editing, specifically vertical social video
• Experience with shooting, editing and posting podcasts
• Proficiency in Canva and Adobe products: Photoshop, Premiere, Audition
• Social-media native who enjoys keeping up and participating in trends
• Demonstrated ability to experiment, and pivot when things aren't working
• Team player who can rally colleagues around an idea
• Able to learn new tools and tech independently and quickly
• Able to consistently meet tight deadlines
• Uses data to make strategic decisions. Experience with performance analytics tools like Google Analytics, Marfeel, Looker Studio
• Bachelor's degree in marketing, advertising, journalism or related field
• 2 years of professional experience in a similar role. Open to recent grads who have strong internship experience
#LI-KR1 #LI-Hybrid
Additional Information
The Austin American-Statesman has been the leading source of news and information for Central Texas since 1871, serving a dynamic and fast-growing region anchored by the capital city of Texas. Known for its vibrant tech industry, rich cultural heritage, influential government institutions, and creative spirit, the Statesman operates with editorial independence under Hearst Newspapers, which it joined in 2025. Hearst Newspapers represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News, and Albany Times Union, along with marketing and entertainment businesses such as King Features Syndicate. HNP is committed to investing in innovative storytelling methods, growing newsrooms, diversifying tools, and evolving platforms to support the millions of people who rely on its journalism each month.
