
Director of Social Media & Video
Hearst Magazines
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This is a Full Time Job
Director, Social Media & Video (Cosmopolitan & Seventeen)
Be Part of What's Next
Are you passionate about shaping the future of digital storytelling for iconic brands? Cosmopolitan and Seventeen are seeking a visionary Director, Social Media & Video to lead the charge in expanding our social presence and innovating our video content strategy. This is a rare opportunity to drive engagement and brand growth across platforms with bold ideas and a deep understanding of audience behavior.
Key Responsibilities (What You Are Doing)
• Lead and innovate the social media and video content strategy for Cosmopolitan and Seventeen.
• Oversee and mentor the social and video teams, setting goals and monitoring performance to meet KPIs.
• Stay ahead of digital and social trends to ensure our platforms remain fresh, relevant, and engaging.
• Create and execute strategic audience development plans across all social media platforms.
• Launch and evaluate video series on platforms including YouTube and social, using performance insights to inform decisions.
• Collaborate with editorial and creative teams to align content with brand voice, tone, and initiatives.
• Drive a consistent, cross-platform strategy with clear direction and measurable goals.
• Partner with the Sr. Director of Editorial Operations to streamline workflows and optimize production resources.
• Establish a cohesive visual and tonal identity across all social and video content in collaboration with the Editor-in-Chief and Creative Director.
Qualifications (What We're Looking For)
• Proven experience leading social media and video teams, ideally within a digital media environment.
• Deep knowledge of platform best practices and emerging trends across YouTube, TikTok, Instagram, and more.
• Strong analytical skills with the ability to interpret data to refine content and strategy.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• A creative, audience-first mindset with the ability to translate editorial stories into compelling visual and social content.
• Demonstrated success driving brand growth and engagement through social and video.
• This role is based in New York City and follows a hybrid schedule (4 days per week in-office).