
Design Advertising Director, Luxury and Design Collection
Hearst Magazines
New York (Manhattan), NYNot to worry — we have many other great jobs on the site:
Browse all jobs
Browse the Digital Publishing Category
Browse the Executive Positions Category
Browse the Marketing Category
Search for Design Advertising Director, Luxury and Design Collection jobs in New York (Manhattan)-NY
Search all Design Advertising Director, Luxury and Design Collection postings
This is a Full Time Job
Overview
This dedicated management role will support all aspects of the Luxury & Design Collection by providing a brand agnostic lead internally and externally for accounts running across the group. This decision-making leader will increase the speed of strategy and approvals for single and cross brand proposals, oversee endemic design-specific marketing and sales materials, and problem solve on accounts (ideally the top 50) that run across titles.
Key Responsibilities:
• Dive deep into the current state of the home furnishings business. Develop strategy and consistent market communication plans for each brand and for the Luxury & Design Collection.
• Work with VP/Publishing Director, marketing and Hearst Digital Media to ensure marketing programs and strategy drive digital advertising revenue objectives for the top 50 group accounts.
• Oversee
3 or 4 brand buys by serving as a group/corporate representative and business partner to the VP/Publishing Director
• Support the international design sellers (specifically Italy), identifying challenges and solutions.
• Visit each outer market once or twice a year for design focused meetings and to gain important market and industry intel.
• Identify editorial themes, features, special sections, etc. that can drive business in-book and digitally.
• Liaise between sellers and marketers on presentations and sales sheets.
• Develop experiential programming for the design endemic categories such as: Furniture, Fabric & Wall Coverings, Tabletop, Paint, Kitchens & Baths and Building Products.
• Join the endemic sellers at trade shows and during market days at the design centers nationally.
• Liaise between the sellers, Brand Marketing Managers and digital units to help build integrated marketing proposals.
Requirements
/Skills/Experience:
• High profile and extremely well-connected in the home and design industry
• Experience within the luxury lifestyle and thought-leader categories
• Superior sales skills, with results-oriented track record and proven ability to meet and exceed sales goals
• Demonstrated success crafting interactive brand strategies resulting in robust ad sales
• Proven record translating marketing and promotional objectives into results for advertisers
• Track record of structuring and managing complex negotiations to successful closure
• Self-starter who instinctively takes charge
• Analytical/strategic thinker, creative problem solver, roll-up sleeves resourceful, able to effect innovation and creativity
• Excellent organizational skills and demonstrated ability to multi-task