Senior Director, Retention and Monetization Strategy

This is a Full Time Job

As the Senior Director, Monetization & Retention Marketing (Americas) , you will serve as a senior leader within HBO Max's Retention & Engagement team, helping define how we turn new and existing subscribers into lifelong customers for the Americas region (NORAM & LATAM).

You will own the development of our monetization strategy and lead high-impact initiatives that reduce churn and increase lifetime value. As a key thought partner to senior leadership, you will translate complex data into clear narratives that shape strategy, influence executives, and align cross-functional teams.

This role sits at the intersection of strategy, analytics, product, and marketing. You will partner closely with Product, Acquisition, Subscriber Growth, Brand, CRM, Retention Planning , Analytics, and Data Science to design and operationalize customer-centric programs that deliver measurable business impact.

Your Role Accountabilities...
• Oversee monetization messaging roadmap including campaign strategy, execution, reporting, and expansion of prospecting, cart recovery, and upsell/upgrade messaging , in collaboration with Lifecycle Marketing teams
• Partner closely with Retention Product team to support new monetization capabilities, such as payment and recovery optimizations
• Increase the share of the subscriber base on high-value plans , such as annual plans, bundles, and subscription add-ons , by setting benchmarks, unlocking data gaps, and developing comprehensive strategies
• Oversee failed payment notification roadmap, including campaign strategy, execution, reporting, and expansion opportunities
• Reduce involuntary churn by setting benchmarks, unlocking data gaps, and actioning on high impact levers in partnership with collaborators
• Identify new opportunities across the Warner Bros Discovery ecosystem to drive value for our customers
• Successfully navigate the cross functional landscape to influence partner roadmaps and secure buy-in for monetization -focused initiatives, features, and products

Qualifications & Experience...
• 1 2 + years in a DTC Strategy, Marketing or Consulting role, with focus on subscriber retention, preferably in in media, entertainment, or tech industries
• Extensive experience in the CRM or Lifecycle Marketing space, operating an omni-channel marketing program across email, push, and in-app channels
• Ability to interpret data and develop hypotheses to drive customer engagement/ monetization and evolving subsequent testing phases based on new insights, preferably in connection with a subscription service
• Highly collaborative nature and with the ability to work cross-functionally while navigating through ambiguity and maintaining meticulous attention to detail
• Advanced knowledge in data visualization tools (Looker/Tableau), ESPs (Braze, Salesforce), Excel, PowerPoint
• Bilingual in English & Spanish strongly preferred but not required