Content Marketing Automation Manager, HBO Max EMEA

Full Time Job
Location: Denmark - Copenhagen, Netherlands - Amsterdam, Spain - Madrid, United Kingdom - London

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

HBO Max™ is WarnerMedia's direct-to-consumer streaming platform, offering best in class quality entertainment. HBO Max features the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and much more. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. HBO Max recently began its global rollout launching in 39 markets across Latin America and the Caribbean, and HBO Max will enter Europe later this year and into next as it begins replacing the HBO-branded streaming services.

The Team

The Digital Creative Services team is a mix of professionals with expertise in branding and performance focused on the full-funnel customer experience. We're looking for talented team members who understand the power of brand and design as well as KPI's, call-to-action and promotion within digital advertising channels.

The Job

As Content Marketing Automation Manager, Digital Creative Services for HBO Max EMEA, you will assist in driving the operational success for the creative and visual execution of WarnerMedia's new streaming service, as well as the production and execution of growth marketing campaigns assets to promote it. This position works hands-on and collaboratively with innovative Designers, Copywriters, A/V Producers, Project Managers and Content Strategists to conceptualize and execute visual creative concepts for HBO Max EMEA. You will work on a customer-focused team designing high performance digital communications created to support Growth Marketing.

The Daily
• Along with our Lead Creative Technologist, you will be the main point of contact for our creative digital production automation efforts.
• You will review, select and drive the implementation of cutting edge digital production automation tools.
• Work on Digital Creative Services campaigns owning the digital development aspects of all creative projects and focusing on automation and technical project management tools.
• Assist in driving operational success during the executions of high quality and compelling marketing materials for a variety of digital channels, including web banners (display and programmatic), social media, email, landing pages and mobile; using various customer communication formats, including static, rich media and videos.
• Develop resources, guidelines and templates that allow the growth marketing team to create and communicate effective creative executions.
• Support and align with growth marketing initiatives to ensure continuity across all platforms.

The Essentials
• Extensive experience of advanced-level project management experience in digital advertising, web and mobile
• Knowledge of state-of-the-art marketing automation, production automation tools and integrations
• Experience in building websites and solid understanding of how web applications work.
• Understanding of HTML5, JavaScript & CSS.
• Troubleshooting in digital media related issues. Ability to follow up and resolve possible during Q&A and implementation stages of creative campaigns developments.
• Knowledge of Google Campaign Manager and DoubleClick Studio Platforms.
• A love of television and social media, as well as a passion for staying on top of industry trends.
• An energetic, positive and roll up your sleeve's collaborator is a must.
• Understand creative marketing strategies and understand them from a design and technical standpoint.
• Excellent command of English.

Our people make WM the inspiring organisation it is today.

At WarnerMedia, our commitment starts with you! As a company of storytellers and journalists we have a responsibility to make sure we have a collection of voices and people whose stories reflect and connect with the global audiences and communities we serve.

WarnerMedia, and its suite of brands like Warner Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim, Boomerang and many more, have long been committed to equity and inclusion as moral and business imperatives. It is essential that our content and creative partners reflect the diversity of our society and the world around us. Together with other production companies, networks, guilds, unions, talent agencies and others in the industry, WarnerMedia is committed to greater inclusion of people of color, women, the LGBTQ community, those with disabilities and other underrepresented groups in greater numbers both in front of and behind the camera

There really has never been a better and more exciting time to join WarnerMedia. For more information on how to join our company and our commitment to diversity and inclusion, please click here.