Senior Vice President of Emerging Content & Short Form Programming

This is a Full Time Job

Job Summary:

Responsibilities:

Content Curation
• Oversee end-to-end curation workflows for emerging content, including tracking, evaluation, publishing, and performance evaluation.
• Manage a team responsible for the title-by-title review of content where necessary.
• Manage a team responsible for the direct upload and metadata processes for 1P content from across TWDC leveraging relevant systems and tools.
• Manage a team overseeing short-form editorial roadmaps and formats informed by data and focused on subscriber engagement, business need, volume/throughput and platform-specific trends.
• Partner with Product and UX teams to develop platform capabilities and experiences, representing the needs of subscribers, stakeholders, creators, and the business.
• Collaborate with Marketing, Content Programming, Publicity, and Originals teams to align creator content with release windows, tentpole moments, and franchise launches.
• Ensure curated content standards adhere to quality, accessibility, and brand safety guidelines.
• Establish editorial and curation principles aligned with brand, audience segments, and global markets.

DTC Short-form and Emerging Content Operations
• Responsible for the overall progress and tracking of emerging content and short-form – including Creator content and related initiatives - within the DTC organization.
• Act as the source-of-truth for processes and guidelines as the initiative scales globally, building out a team to act as subject matter experts for internal partners.
• Lead a team in partnering with key stakeholders to define the content vision and multi-year roadmap for creator content on Disney's streaming platforms.
• Partner with the Content Planning, Licensing & Partnerships, and Original content teams in identifying content needs.
• Identify how creator content supports core DTC objectives, including:
• Engagement and retention
• Frequency and time spent
• Franchise fandom and community participation

Subscriber Engagement
• Use audience insights, behavioral data, and experimentation to optimize this team's role in maximizing business impact.
• Design scalable fan participation models (e.g., submissions, challenges, creator spotlights) in partnership with relevant Marketing and other stakeholder teams that deepen emotional connection to Disney franchises.
• Partner closely across TWDC to ensure consistency across consumer touchpoints.

Governance, Trust & Safety
• Build out a dedicated Trust and Safety discipline in the creator space to act as a COE.
• Partner with Legal, Brand, and Policy teams to define global guidelines for creator content usage on streaming platforms.
• Ensure compliance with content rights, child safety regulations, regional laws, and platform standards.
• Lead proactive risk management related to creator conduct, and reputational integrity.

Creator & Ecosystem
• Understand creator onboarding frameworks, rights management, and monetization models where applicable.
• Represent the interests of the creator community to ensure equitable business practices and a sustainable business model.

Measurement, Insights, and Innovation
• Define KPIs to assess the business impact of creator content
• Drive actionable performance insights strategies that map back to Content Strategy needs as defined by the Content Planning and Partnership team.
• Regularly communicate performance insights and recommendations to senior leadership.

Leadership & Team Development
• Build and lead a high-performing global team spanning curation, editorial strategy, and operations.
• Inspire individual and business success by clearly communicating the ''why'' behind business decisions and connecting teams to the big picture.
• Define strategies, expectations, and priorities to ensure that the team's actions align with the company's success.
• Provide continuous coaching and feedback to build trust and help individuals reach their highest potential.

Required Education, Experience/Skills/Training
• 15+ years of experience in digital media, streaming, content strategy, or platform operations.
• Bachelor's degree
• Demonstrated leadership in shortform, creator content, creator ecosystems, community-driven content, editorial execution, or platform curation.
• Strong understanding of streaming platform economics, personalization, and audience lifecycle management.
• Trust & Safety experience
• Familiarity with AI-driven tools.
• Success collaborating in a highly matrixed environment and connecting the dots across multiple stakeholders.
• Expertise in content rights, licensing, and global compliance.
• Skilled in flexible, strategic thinking and envisioning future possibilities.
• Strong business insight with the ability to apply market knowledge to advance goals.