Digital Creative Producer, Wellness Content

This is a Full Time Job

We're seeking a digitally fluent Creative Producer to develop and execute short-form wellness content. This role is ideal for a creative storyteller who understands how to translate vetted wellness concepts into compelling, visually engaging video - blending storytelling, trends, education, strong research, and aesthetic sensibility.

The ideal candidate brings a deep passion for health and wellness, sharp storytelling instincts, and a strong grasp of digital culture. This producer will play a key role in shaping how CNN approaches wellness storytelling, creating content that is informative, credible, and resonant with audiences.

Your Role Accountabilities…

Creative & Strategy
• Develop, pitch, and execute innovative short-form content concepts focused on wellness topics including mental health, fitness, nutrition, mindfulness, longevity, and related areas.
• Translate wellness topics into accessible, engaging, and visually compelling video storytelling.
• Create content grounded in strongly researched topics.
• Build repeatable franchises and series that can scale across platforms.
• Identify and collaborate with experts in the space who are great on-camera to bring stories to life.

Production
• Lead end-to-end production of short-form video content, including concept development, scripting, shot lists, directing, and post-production oversight.
• Direct and support internal talent and external experts during shoots.
• Manage and execute shoots efficiently while maintaining high creative and editorial standards.
• Contribute to the development of visual assets for promotion across the CNN app and other digital platforms.

Qualifications & Experience…
• 6+ years of experience producing digital-first video content.
• A passion for health and wellness, with a demonstrated interest in the space.
• Someone who participates in whatever zeitgeist conversation is happening online!
• Deep understanding of digital trends and the ability to participate meaningfully in current online and cultural conversations.
• Strong storytelling instincts paired with sharp research and editorial judgment
• Hands-on experience managing and leading shoots
• Podcasting or audio experience is a plus
• Editing skills are a plus

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