Vice President, DTC Strategy

This is a Full Time Job

Vice President, DTC Strategy, CNBC

Job Description

The Position

Reporting to the EVP of Growth & Partnerships, this leader will help lead the development of CNBC's direct-to-consumer products, helping develop and implement the strategic vision of our subscription business, this includes building and connecting with non-linear audiences. They will convene leaders from across CNBC and VERSANT (editorial, marketing, tech, finance, product etc.), and through collaboration and coordination, build and oversee the cross-team processes needed to construct a sustainable DTC business.

Responsibilities:
• Own the revenue strategy and operations for CNBC's new DTC products, including subscription growth, partnerships, and ARPU expansion.
• Supporting the business to help build out the DTC strategy, working with our editorial product, marketing and finance teams to create long-term plans.
• Manage pricing to maximize LTV, working with finance to maintain DTC financial model, including subscriber forecasts, churn analysis, pricing analysis etc.
• Identify and structure strategic partnerships that accelerate subscriber acquisition, distribution, bundling, and platform differentiation.
• Lead cross-functional alignment across product, editorial, marketing, finance, and executive teams to ensure revenue objectives are embedded in roadmap and execution.
• Collaborate with finance and other support groups to lead budget and forecasting process (annual plan, long-term plans, mid-year budget refreshes).
• Establish performance KPIs and measurement frameworks to evaluate acquisition, retention, conversion, and monetization initiatives.
• Own quarterly business reviews and executive reporting on state of the DTC business, upcoming initiatives, and overall pacing to plan.

Qualifications

Requirements:
• 10 years of experience in digital media, subscription, fintech, or consumer tech business, with direct ownership of revenue or P&L
• Proven track record of launching and scaling subscription products.
• Experience coordinating and developing strategic plans and roadmaps across editorial, marketing, tech and finance.
• Strong partnership and business development experience, including negotiating and structuring commercial agreements.
• Experience leveraging audience insights, behavioral data, and experimentation frameworks to optimize acquisition and engagement.
• Product management experience is strongly desired, particularly in consumer digital products or subscription platforms, but is not required.

Additional Job Requirements:
• Interested candidates must submit a resume/CV through the link below to be considered
• Must be willing to work in NJ and NYC
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.