Digital Marketing Coordinator

This is a Full Time Job

Company Description

Job Description

Digital Marketing Coordinator

The Digital Marketing Coordinator will play a key role in the development, execution, and optimization of digital marketing campaigns for CNBC's subscription products. This role is responsible for owning day-to-day campaign operations across email, push, and owned channels, in partnership with cross-functional teams including editorial, product, customer experience, and creative.

The ideal candidate is highly organized, detail-oriented, and proactive, with hands-on experience in email marketing, marketing automation, and campaign QA. This person thrives in a fast-paced, collaborative media environment and can independently manage multiple campaigns while maintaining a high standard of accuracy and performance.

Key Responsibilities

Campaign Execution & Operations
• Build, deploy, and QA outbound marketing campaigns across email, push notifications, and owned channels using platforms such as Sailthru and Airship
• Own the end-to-end email campaign process, including audience segmentation, setup, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic campaigns
• Perform rigorous quality assurance across all campaign elements, including links, tracking, personalization, and rendering

Campaign Management & Optimization
• Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and audience engagement
• Develop and maintain reporting on key metrics such as subscription conversions, audience segmentation performance, and lifecycle engagement
• Support ongoing optimization of campaigns through testing, insights, and performance analysis

Tracking & Technical Operations
• Manage and maintain UTM tracking, vanity URLs, and redirect logic to ensure accurate attribution and seamless user experience
• Oversee campaign tracking infrastructure, including maintaining internal tools such as tracking code generators and campaign trackers
• Proactively audit digital touchpoints (e.g., landing pages, registration walls, redirects) to ensure accuracy and consistency

Cross-Functional Coordination
• Partner with editorial, product, Customer Service, and creative teams to ensure marketing content is timely, accurate, and aligned with business goals
• Coordinate promotional campaigns, including gift-with-purchase (GWP) initiatives, from planning through execution
• Request, review, and manage creative assets across internal systems (e.g., SharePoint, Adobe Photoshop, Canva)

Lifecycle & Growth Support
• Assist in developing and executing strategies to grow the subscriber database, including acquisition and lifecycle marketing initiatives
• Support app push and onsite registration strategies to drive user acquisition and engagement
• Contribute to lifecycle marketing efforts, including maintaining audience segmentation and automated flows

Paid Media Support
• Assist with paid marketing campaigns by coordinating assets, drafting copy, and reviewing performance metrics
• Collaborate with internal and external partners to ensure campaigns are executed effectively and optimized over time

Project Ownership & Communication
• Manage multiple projects simultaneously, maintaining clear documentation and timelines
• Take ownership of assigned workstreams and proactively communicate status updates, risks, and opportunities
• Support the Senior Growth Marketing Manager on key initiatives and broader team priorities

Qualifications
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
• Strong organizational skills with experience managing campaign workflows, trackers, and documentation
• Excellent written and verbal communication skills, with an eye for marketing copy and subject line optimization
• Ability to manage multiple priorities in a fast-paced environment and proactively identify and resolve issues
• Highly detail-oriented, self-motivated, and collaborative

Desired Qualifications
• 2 years of experience in digital marketing, lifecycle marketing, or campaign operations (media or DTC experience preferred)
• Hands-on experience with email marketing platforms (Sailthru preferred) and/or push notification tools (Airship preferred)
• Familiarity with marketing analytics and tracking, including UTM parameters, vanity URLs, and campaign QA best practices
• Basic knowledge of HTML/CSS and experience with Adobe Photoshop or similar tools

Additional Information:
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
• Salary range: $21/hr - $31/hr

At CNBC Headquarters in Englewood Cliffs, NJ, you'll have access to great perks and amenities:
• Sweat it out -- Free onsite fitness center with state-of-the-art equipment, plus daily group classes
• Eat up -- Gourmet cafeteria with daily specials plus soup and salad bars
• Extras -- Dry cleaning, shoe shining and sneak peeks
• Don't have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.