Social Media Coordinator

This is a Full Time Job

Hornets Values
• We operate with the highest level of integrity, driven by moral standards that guide us in everything we do.
• We communicate with full candor; openly, honestly, and respectfully with clarity.
• We work in the spirit of one team, committed to one vision, shared values, and an inclusive culture that ensures every person feels valued and respected.
• We hold ourselves accountable, and responsible to raise high levels of expectations of ourselves and our team.
• We compete at the highest levels and strive to be the best at everything we do
• We act with resilience and thrive in the face of challenges bringing others along with us.

Essential Duties and Responsibilities
• Assist in ideating, creating, and publishing day-to-day Hornets social media content on Facebook (FB stories), X/Twitter, Instagram (IG stories), Snapchat, Storyteller, YouTube, LinkedIn, TikTok, Weibo, Threads and any new social platforms that emerge
• Assist with day-to-day coverage of team and players (practice, interviews, games, shootaround, warm-ups, postgame, etc.)
• Work with social and video team to develop timely content relevant to current trends in social media and pop culture
• Use Slate to create photo and video content for social media
• As needed, take photos and edit them in Adobe Lightroom
• Assist with influencer research, coordination and approvals
• Assist in the creation of content calendars for Hornets social media
• Help create and plan unique revenue opportunities (e.g., ticket promotions/sales, youth programming, retail, and partnerships) to fit the social space
• Assist with keeping all player Greenfly albums up-to-date with content
• Use the platform-specific social voice and tone of the organization to lead community management efforts - effectively communicate with fans, engage with partners, respond to inquiries and join in relevant online/digital conversations
• Play a significant role in elevating our LinkedIn strategy with a focus on emphasizing HSE culture, our commitment to the community, and our fan-first approach to business.
• Assist with international content development and creation for Weibo
• Clip game highlights and additional television clips for social media via WSC and AvGen.
• Other duties as assigned by department director.

Required Skills, Experience and Abilities
To perform the job successfully, you should demonstrate the following competencies:
• Minimum of 2 years social media experience in a professional role or comparable Bachelor's Degree from an accredited college or university in social media, journalism, English, public relations, or related field
• Strong command of the English language with close attention to spelling and grammar
• Strong understanding of YouTube best practices, content creation and content optimization
• Strong understanding of vertical video trends, best practices, and optimization
• The ability to develop and/or concept various forms of content across different platforms including videos, photos, graphics, and text-only posts
• Work with a wide variety of people and develop strong relationships
• Able to multi-task under time constraints, meet deadlines and work within a fast-paced industry/environment
• Well organized, extremely strong attention to detail, and ability to handle multiple projects with minimal supervision
• Assist in video and photo capturing
• Experience in the Adobe Creative Cloud with experience in graphic design and/or video editing for social media a plus
• Excellent communications skills – both written and verbal
• A self-starter who is resourceful and is an outstanding teammate
• Ability to work irregular hours, including nights, weekends, holidays

Additional Information
This is a full time benefit eligible position.