Performance Marketing Assistant
Charlotte Hornets
Charlotte, NCThis is a Part Time Job
Performance Marketing Assistant (Part-Time)
Position Overview
The ideal candidate is highly organized, detail-oriented, analytical, and thrives in a fast-paced environment while managing multiple projects and deadlines.
Core Values
HSE embodies the following core values:
• Integrity
• Teamwork
• Competitiveness
• Candor
• Accountability
• Resilience
Essential Duties and Responsibilities
• Support the execution of ticket sales and revenue-generating marketing campaigns across paid search, paid social, display, email, and other paid marketing channels.
• Assist with campaign setup, QA, tracking, pacing, and performance reporting.
• Maintain campaign calendars, project timelines, and marketing trackers to ensure initiatives launch on time and stakeholders remain aligned.
• Coordinate the collection, organization, and delivery of creative assets across internal teams and external partners.
• Conduct market research and competitive analysis to identify audience trends, growth opportunities, and channel best practices.
• Assist in developing strategies to reach new fans and emerging demographics throughout Charlotte and the Carolinas.
• Support promotional planning for individual game, partial plans and season memberships.
• Track marketing budgets, invoices, and campaign expenses.
• Attend meetings as needed, capture key takeaways, and distribute action items and recaps.
• Provide administrative support, including Workfront project submissions, request tracking, and campaign documentation.
• Assist with game nights and special events as needed.
• Perform other duties as assigned.
• Part-time role with expected 30-hours per week
Required Skills, Experience and Abilities
• Bachelor's degree in Marketing, Communications, Sports Management, Business, or a related field preferred; relevant internship experience will be considered.
• 1–2 years of marketing experience, including internships.
• Strong organizational and project management skills with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Comfortable working with data and campaign performance metrics.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Experience with digital advertising platforms, email marketing tools, or project management software is a plus.
• Availability to work a flexible part-time schedule, including select evenings, weekends, and game nights.
• Ability to lift and transport marketing materials up to 25 pounds as needed.
• Passion for sports, fan engagement, and live entertainment.
• Collaborative team player with a proactive, dependable, and solutions-oriented mindset.
Additional Information
This is a part-time position.
Additional Information
Hornets Sports & Entertainment is focused on driving ticket sales, revenue, and fan engagement through integrated marketing campaigns. They are currently seeking a part-time Performance Marketing Assistant to support the planning, execution, and reporting of these initiatives.