Public Relations Coordinator

This is a Full Time Job

Cashmere Agency is a lifestyle-marketing company comprise of leading minds from the worlds of entertainment, advertising and new media. Cashmere Agency specializes in identifying trends in popular culture to create and execute campaigns that speak to client's core demographic; with specific focus on targeting multicultural millennials. Cashmere Agency utilizes social media marketing, digital/technology trends, brand partnerships and public relations strategies to provide full service support for client's campaigns and brands. Our diverse client roster includes entertainment entities, top entertainment artists, network television shows, Hollywood studios, large consumer brands and technology companies.

We are seeking results-driven and self-motivated individuals in the public relations department to work daily with Executive team, media outlets and clients; in conjunction with the new media, marketing and production teams. As a member of the Marketing & Communications team, the successful candidate will be instrumental in executing the agency's media relations strategy.

Benefits:
· Company offers vacation packages and health benefits
· Offers competitive wages
· Friendly office culture, promoting individuality and creativity

Position Opening: PR Coordinator

The ideal candidate would have 1 year experience or relevant internships at an agency or an in-house PR department.

Essential Duties and Responsibilities:

· General support of VP, Public Relations and other team members
· Researching, developing and updating media distribution lists
· Monitoring media coverage of the agency's client
· Identify media trends to create ''out of the box'' media opportunities for clients and Executive staff
· Responsible for compiling and updating all client reports
• Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, urban, social media tastemakers)
• Work directly with clients and executive staff
• Work closely with the new media and marketing teams to develop and execute campaign strategy
• Drafting press releases and pitches


Required Qualities and Skills:

• New media savvy with an understanding of social networks and technology
• Forward thinker, who is constantly looking for new ways to promote and enhance client campaigns
• Strong team player and also an independent thinker who can take initiative on their own
• Solid writing skills as well as excellent verbal and interpersonal skills; good judgment and instincts with problem-solving.
• Knowledge and passion for current lifestyle and cultural trends that are relevant to today's multi-cultural, urban and mainstream millennial consumer and industry tastemakers and trendsetters
• Strong knowledge of the PR field including experience in media relations, press campaign development and execution of creative and strategic communication plans.
• Ability to multi-task, be highly organized and work under pressure, in time sensitive environments
• Possible travel, depending on the client's needs