Brand Consulting Manager - Creator Strategy

This is a Full Time Job

DESCRIPTION:

The Role
This individual will work as a Manager of Creator Strategy in the Brand Consulting department, supporting multiple brand accounts. This position focuses on content creator/digital talent partnerships for corporate clients and is most suitable for those with strong experience in the content creator/digital talent space and content strategy.

Responsibilities
• Act as a strategic expert in integrating athletes and sports influencers into brand campaigns across social and digital platforms.
• Support end-to-end campaign management, including strategy, identification, vetting, outreach, negotiations, dealmaking, execution, and reporting for talent partnerships with athletes, content creators, and influencers.
• Understand the sports and digital creator ecosystem to support with strategy, creative ideation, and dealmaking.
• Brief talent, athletes, and content creators on brand objectives, creative requirements, and content deliverables to ensure alignment with overall campaign strategy.
• Stay adept at digital and cultural trends to identify rising creators and athletes.
• Develop case studies and campaign recaps to promote business growth.
• Budget management, including developing and maintaining internal and client-facing finance trackers and managing payment processes with brands and talent.

Requirements
• 5+ years of experience in content creation, influencer marketing, or athlete marketing.
• Work experience at a social media company, influencer management agency, digital agency, or performance marketing is a plus.
• Established relationships with influencer agencies, talent management companies, and sports agencies.
• Strong understanding of talent/brand partnerships and content creation, including experience on-set during production/content shoots.
• Passion for sports, entertainment, lifestyle, and pop culture, with the ability to translate trends into impactful campaigns.
• Proficiency across all major social platforms (primarily Instagram, YouTube, TikTok, and Twitch; X and Snapchat experience is a plus).
• Experience in using online benchmarking tools to measure performance and optimize campaigns.
• Collaborative, adaptable, and able to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, highly organized with superior attention to detail, and the ability to manage complex projects.

Preferred Skills
• Bachelor's degree in Arts, Business, Marketing, or equivalent experience preferred.

Location
The Brand Consulting department offers a flexible work schedule and requires three days per week on-site at our New York office.