
Social Media Programmer - College Football
Bleacher Report
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This is a Full Time Job
The Social Programmer is responsible for the daily programming and curation of B/R College Football's social platforms. This role will assist in content discovery, caption writing, content packaging, publishing, and real-time coverage of the college football landscape, while helping grow and engage one of the largest digital college football communities. The perfect fit lives and breathes CFB.
Your Role Accountabilities...
• Help run the day-to-day programming of B/R College Football's social platforms, including content packaging, publishing, and tentpole planning around the college football calendar.
• Assist in leading real-time coverage of major college football moments, including College Football Saturdays, conference championships, CFP Playoff, recruiting storylines, and breaking news.
• Identify, clip, package, and publish content in real-time across Instagram, TikTok, X, YouTube, and emerging social platforms.
• Executing social content strategy, including content selection, storytelling, and platform-specific optimization.
• Work closely with the National Programming team and portfolio brands to identify content opportunities that should be amplified across B/R.
• Collaborate with internal teams including design, editorial, Hero, storytelling, and talent to execute original content initiatives.
• Support other B/R Sports portfolio brands as needed, with flexibility to cover additional sports and major events throughout the year.
• This role will require nights, weekends, and holiday coverage throughout the college football season.
Qualifications & Experiences...
• 1-3+ years of experience in digital media, social media, content programming, or content curation.
• Extensive knowledge of college football, CFB athletes, college football culture, and the broader sports landscape.
• Deep understanding of major social platforms, audience growth strategies, platform best practices, and emerging trends. Experience with Instagram, TikTok, YouTube, and X preferred.
• Strong editorial instincts and content identification skills, with the ability to quickly recognize and package stories that will resonate with fans.
• Experience working in fast-paced, live-event environments and making real-time editorial decisions.
• Familiarity with social publishing and video clipping.
• Strong written communication skills, including copy writing, headline writing, and content packaging.
• Understanding of Bleacher Report's voice, audience, and internet sports culture.
• Previous experience in sports media, social media, editorial, or content creation is preferred.