Digital Sales Specialist

This is a Full Time Job

Job Title: Digital Sales Specialist (DSS)

Department: Digital

Reporting To: Sales Manager

Employment Type: Full-Time

Work Arrangement: On-site

Overview:

This is a consultative leadership role designed for a candidate with technical and strategic digital knowledge who does not just help sell ''products,'' but architects complete digital ecosystems for clients.

The ideal candidate possesses a deep understanding of the digital landscape—from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4). You will act as a strategic advisor to both our internal media sales team and our most high-value clients.

Responsibilities

What You’ll Do (Responsibilities)
• Strategic Leadership (Sales): Serve as the resident Digital Product Expert, supporting the Media Sales Team on high-stakes calls and identifying sophisticated revenue opportunities.
• Conversion Architecting: Guide clients through the setup and optimization of tracking technologies, ensuring a clear line of sight from ad spend to ROI, including Pixel implementation and Google Tag Manager (GTM) strategy.
• Data-Driven Consulting: Participate in advanced Customer Needs Analyses (CNA) with Media Sales Team to uncover strategic objectives, mapping them to data-backed solutions.
• Advanced Analytics & Reporting: Monitor campaign performance, including Google Analytics and proprietary dashboards, interpreting complex web behavioral data and attribution models to provide actionable insights and performance optimizations.
• Full-Funnel Campaign Design: Assist in the development of high-level, customized proposals that leverage the entire sales funnel, incorporating Search, OTT/Video, Display, Digital Audio, Social Media, etc.
• Sales Enablement & Training: Lead regular local digital sales workshops and participate in regional workshops to elevate the technical proficiency of the local and regional sales teams regarding Audacy’s evolving products and go-to-market strategies.
• Precision Account Management: Assist in the management of complex client needs with foresight, precision planning, and a high degree of organizational excellence.

Qualifications

About You -

Required Qualifications
& Technical Skills
• Professional Experience: 3 years of digital marketing experience with a consistent track record of strategic campaign development, resulting in positive ROI.
• Digital Marketing Expertise: 3 years of experience building and managing multi-channel digital campaigns (Search, Social, Display, Video, etc.).
• Technical and Analytical Proficiency, including but not limited to:
• Google Analytics: Expert-level knowledge of GA4, custom reporting, and attribution modeling.
• Google Tag Manager (GTM): Proficiency surrounding containers, triggers, and tags for conversion tracking.
• Pixel Tracking: Deep understanding of Meta, LinkedIn, and 3rd party pixel implementation and troubleshooting (including CAPI/Server-side tracking).
• Amazon DSP and suite of products, AIO, Social Media (Meta, TikTok, etc.) a plus.
• Software: Mastery of Google Workspace and MS Office Suite (specifically advanced Excel and PowerPoint for data visualization).
• Strategic Mindset: A thorough understanding of multi-channel, customer-centric marketing techniques and the ability to solve business problems through creative campaign design.
• Licensure: A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant’s own vehicle, proof of insurance, is required.

Important Notes:

Please be aware that Audacy will never ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will only come from email addresses ending in @audacy.com. If you receive any suspicious requests or communications, please verify their authenticity before responding.