Social Media Assistant

This is a Full Time Job

Role Overview

The Social Media Assistant plays a key role in executing the Atlanta Dream's social presence across platforms. This position supports real-time content creation, publishing, and platform management, while owning specific workflows that contribute to audience growth, engagement, and brand storytelling.

Reporting to: Social Media Manager

Contract: May 1, 2026 – December 31, 2026

Core Responsibilities
• Real-Time Content Capture & Creation
• Capture photo and video content at practices, games, and team events
• Identify and document behind-the-scenes, candid, and player personality moments
• Edit and deliver short-form content optimized for TikTok, Instagram, and X
• Support quick-turn content needs, especially on game days
• Support social needs tied to marketing campaigns, partnerships, and community events
• Lead small-scale reporting tasks to help inform content insights
• Collaborate with internal teams to ensure alignment across initiatives

Game Day Social Execution
• Support live posting across platforms during games (TikTok, IG, X)
• Manage key workflows including pulling/selecting assets (Getty, ScorePlay), posting real-time updates and highlights, and publishing postgame content
• Assist in ensuring smooth execution of game day run of show

Publishing & Platform Management
• Execute daily posting across platforms in alignment with the content calendar
• Write and edit captions that reflect the Dream voice
• Support platform-specific best practices including formatting, tagging, and timing

Trend Monitoring & Ideation
• Stay tapped into platform trends, sounds, and formats
• Proactively flag opportunities for the team to jump into trends
• Contribute ideas in weekly brainstorms and planning sessions

Performance Reporting
• Own bi-weekly social content performance and next-day performance reporting
• Support the Social Media Manager on reporting tasks as needed

What This Role Will Own
• Own select content series or formats (ex: TikTok trend execution, BTS moments)
• Own specific parts of the game day workflow
• Own Linkedin collaboration with Comms
• Own Clippro management and conversations
• Contribute to the weekly trend and idea pipeline

Expectations
• Available for all home games and flexible to work nights and weekends
• Comfortable working in a fast-paced, real-time environment
• Proactive communicator who takes initiative and asks questions
• Committed to the team's standard of excellence across content and execution