Digital Marketing Director

This is a Full Time Job

Job Description:

The Director, Digital Marketing will own end-to-end strategic development and implementation of integrated marketing campaigns and projects designed to drive brand awareness and attract new music creators and music users to ASCAP. This is a role for a versatile and highly analytical marketer with a creative mindset, someone that combines qualitative and quantitative skills and innovative thinking, with proficiency in audience targeting, content strategy, digital advertising, marketing automation and emerging platforms. This is an exciting opportunity for a modern strategic marketer that can independently take initiative and lead B2B and B2C projects from ideation to execution, and who thrives in a fast-paced, dynamic environment, enjoys staying ahead of evolving trends and passion for mission-driven marketing.

Areas of Responsibility & Accountability:

This is a multi-faceted role that spans across multiple marketing disciplines, responsibilities include but are not limited to:
• Lead licensing marketing strategy and manage key relationships to support business growth and objectives.
• Oversee optimization of marketing technology and insights, identify core opportunities to boost brand visibility across SEO and AEO.
• Develop and establish a framework for implementing new emerging strategies into cross-department content planning.
• Craft design-forward promotional and advertising briefs, balancing business goals with compelling visuals and persuasive messaging.
• Develop and execute a target marketing strategy that drives business impact and brand awareness with different audience segments.
• Manage ad budget, schedule and creative briefs in collaboration with VP, Sr, Marketing Strategist.
• Direct key agency and vendor partnerships across digital advertising, media and technology.
• Leverage reporting tools (e.g. Google Analytics, Data Studio, Search Console, etc.) to track KPIs, analyze performance and present actionable learnings to inform future strategy.
• Drive holistic project planning including ideation, execution, content, measurement and attribution.
• Own end-to-end project management including timelines, deliverables, execution planning, milestone tracking and more.
• Build marketing reports and present campaign recaps with consolidated findings, data-driven narratives and learnings.

Qualifications & Requirements:
• Bachelor’s degree required, degree in marketing is a plus
• 8 years of hands-on experience developing and executing digital marketing campaigns for both business-to-consumer (B2C) and business-to-business (B2B) audiences.
• Highly analytical and data-driven; deep qualitative and quantitative skills, ability to translate insights into strategic recommendations.
• Comfortable managing a high volume of work, shifting between different tasks and disciplines.
• Versatile communication and copywriting skills, ability to tailor messaging for diverse audience segments and business objectives.
• Strong working knowledge of the shift and impact of AEO on content discoverability.
• Extremely well organized, meticulous attention to detail and highly process/deadline driven.
• Well-versed in digital advertising strategy (e.g. paid-social, paid-search, etc) and emerging trends.
• Independently takes initiative and problem solves.
• Strong creative thinker.
• Team player, resourceful and collaborative.
• Proficient in Google Analytics, Google Search Console, Google Ads, PowerPoint/Canva, and other digital marketing tools.
• Hands-on experience with marketing automation platforms, content management systems and related digital marketing tools (e.g. survey-building, email marketing, event planning, payment platforms).
• Strong understanding of attribution measurement (UTM parameters, website tagging, etc.).
• Passion for advocating for music-creators.
• Track record of project management, operational oversight and problem-solving.
• Strong presentation, copywriting and communication skills.
• This position is an individual contributor, able to work autonomously and with minimal supervision.
• This position requires the incumbent to be in the office three days per week.
• Occasional travel for in-person meetings may be required.