Paid Media Manager

This is a Full Time Job

Paid Media Marketing Manager , Amazon Music

Paid Media Marketing Manager (Content), Amazon Music

We are looking for a driven, analytical and results-oriented Paid Media Manager to help scale acquisition initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage multi-channel paid media campaigns, analyze campaign results for optimization, and build playbooks to scale proven campaign structures.

Key job responsibilities
* Paid media campaign management: manage paid media planning process for Artist Content campaigns; oversee campaign briefs, channel instrumentation, and reporting.
* External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.
* Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.
* Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/ref-tags for all campaigns.
* Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution
* Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Aggregate, clean, and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure post-mortems occur on time.
* Experimentation: Own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders.

Qualifications
• 4 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams