Music Merchandising Marketing Specialist

This is a Full Time Job

Amazon Music is seeking a Marketing Specialist to create impactful marketing and merchandising campaigns for the Music Merch/CD/Vinyl team.

This role is responsible for creating best-in-class marketing campaigns that drive awareness, discoverability, and sales for newly launched merch and physical music products. The role oversees execution of key traffic and awareness channels including paid media execution, campaign oversight, positioning, copy, creative templates, and timing. The specialist will use insights and performance data to develop channel recommendations and best practices. The position also includes supporting our largest Artist Merch capsule launches, and developing marketing end-to-end marketing campaigns for our CDs & Vinyl business.

The ideal candidate is a strong project manager who is customer-obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. The candidate should be comfortable working independently, communicating regularly with stakeholders, and collaborating across Amazon Music, Amazon Fashion, and other cross-functional teams.

The role requires both strategic work (developing processes and trafficking plans) and tactical execution (building campaigns, analyzing traffic data, and improving workflows).

Key job responsibilities
• Own key traffic and awareness channels including paid media strategy, campaign oversight, positioning, copy, creative templates, and timing.
• Analyze and track campaign paid media performance across key marketing channels, optimize results, and share learnings with the team.
• Support launching artist capsules across Amazon.com and Amazon Music, including end-to-end asset planning, execution, reporting, and optimization.
• Serve as the external traffic subject matter expert and create processes that simplify and improve traffic impact.
• Serve as the marketing single point of contact for Physical Music (CDs, Vinyl, Cassettes) marketing support

Qualifications
• 2 years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role
• Experience building and managing marketing campaigns end-to-end, including planning, execution, and performance reporting
• Proficiency with digital marketing tactics, content management systems, campaign trafficking tools, or site merchandising platforms
• Experience analyzing campaign performance data to identify trends and optimize results
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with competing deadlines