Music Merchandising Marketing Specialist

This is a Full Time Job

Amazon Music is seeking a Marketing Specialist to create impactful marketing and merchandising campaigns for the Music Merch/CD/Vinyl team.

This role is responsible for creating best-in-class marketing campaigns that drive awareness, discoverability, and sales for newly launched merch and physical music products. The role oversees execution and optimization of campaign elements including product positioning, copy, targeting, creative templates, and timing. The specialist will use performance data and testing to develop recommendations and best practices. The position also includes building, merchandising, and optimizing customer destinations such as the Amazon Music Artist Merch Shop and CD/Vinyl storefront on Amazon.com.

The ideal candidate is a strong project manager who is customer-obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. The candidate should be comfortable working independently, communicating regularly with stakeholders, and collaborating across Amazon Music, Amazon Fashion, and other cross-functional teams.

The role requires both strategic work (developing processes and trafficking plans) and tactical execution (building campaigns, analyzing traffic data, and improving workflows).

Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Key job responsibilities
• Own the strategy, planning, and execution of marketing campaigns that raise awareness of product categories and specific artists.
• Analyze and track campaign performance, optimize results, and share learnings with the team.
• Own merchandised landing pages and cross-site marketing campaigns end-to-end, including creative production, calendar management, planning, execution, reporting, and optimization.
• Support the Merch Marketing team in high-priority launches with merchandising recommendations.
• Serve as the merchandising subject matter expert and create processes that simplify and improve merchandising impact.

Qualifications
• 2 years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Experience building and managing marketing campaigns end-to-end, including planning, execution, and performance reporting
• Proficiency with content management systems, campaign trafficking tools, or site merchandising platforms
• Experience analyzing campaign performance data to identify trends and optimize results
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with competing deadlines