Experiential Campaigns Manager

This is a Full Time Job

Campaign Manager, Amazon Music Experiences

The Amazon Music Experiences team is seeking a Campaigns Manager to own the full lifecycle of experiential campaigns sold to brand partners.

This role sits at the intersection of sales enablement, brand partnerships, and campaign execution, owning both the pre-sale and post-sale experience for brands investing in Amazon Music's experiential portfolio. You will work directly with brands and agencies to sell, scope, and deliver world-class experiential activations that connect fans to music and culture in meaningful ways.

As a Campaigns Manager, you will be responsible for building and managing relationships with brand partners and their agency teams, developing compelling experiential proposals, and ensuring flawless execution from signed IO to post-campaign wrap. You will serve as the primary point of contact for brand and agency stakeholders throughout the campaign lifecycle, translating client objectives into activations that deliver measurable results. This role requires someone who thrives in ambiguity, can manage competing priorities across multiple live campaigns, and brings a customer-obsessed mindset to every interaction. You will travel approximately 40% of the time to be on-site at activations, client meetings, and industry events.

Key job responsibilities
Role Summary

Pre-Sale
• Develop and present experiential campaign proposals to brands and agencies, articulating the value of Amazon Music's experiential platform and partnership opportunities.
• Build and maintain a pipeline of brand prospects, proactively identifying alignment between brand objectives and Amazon Music's experiential offerings.
• Partner with internal sales teams to craft custom packages that meet brand KPIs while protecting the integrity of the fan experience.
• Lead pitch meetings and RFP responses, tailoring narratives to brand and agency audiences.
• Develop case studies and sell sheets that demonstrate ROI and creative impact of past activations.
• Drive toward and exceed a personal sales goal of $2M annually through new business development and renewals.

Post-Sale
• Own end-to-end campaign management from contract execution through wrap report delivery, bringing each experience to life with precision and creative excellence.
• Serve as the day-to-day brand and agency contact, managing expectations, timelines, and deliverables.
• Coordinate cross-functionally with production, creative, legal, finance, artist teams, and marketing to deliver on campaign commitments.
• Manage campaign budgets, ensuring accurate forecasting and reconciliation.
• Develop and deliver post-campaign reporting that quantifies brand value, audience engagement, and earned media impact.
• Identify upsell and renewal opportunities based on campaign performance and evolving brand needs.

Building Experiences and Fan Integration
• Collaborate with artist teams to ensure brand activations complement and enhance the artist vision, creating authentic moments that resonate with fans.
• Design fan-first experiences that integrate brand messaging organically into the event environment, prioritizing fan engagement over passive exposure.
• Work with internal stakeholders across Amazon Music programming, marketing, and product to align experiential activations with broader strategic priorities.
• Champion the fan perspective in all campaign decisions, ensuring every touchpoint delivers value to the audience while meeting brand objectives.

Agency and Brand Relationship Management
• Build trusted advisor relationships with agency planners, buyers, and brand marketing leads, driven by a customer-obsessed approach to partnership.
• Educate agency and brand partners on Amazon Music's experiential capabilities, audience insights, and emerging formats.
• Navigate complex multi-stakeholder environments across holding companies, independent agencies, and direct-to-brand relationships.
• Represent Amazon Music Experiences at industry events, client summits, and agency days.

Internal Stakeholder Management
• Manage cross-functional relationships with production, creative, legal, finance, artist relations, and programming teams to ensure seamless campaign delivery.
• Proactively communicate campaign status, risks, and opportunities to leadership and partner teams.
• Operate as the connective tissue between external client needs and internal operational capabilities, translating between both audiences fluently.