Senior Lead, Theatrical Marketing

This is a Full Time Job

Senior Lead, Theatrical Marketing, Amazon

Senior Lead, Theatrical Marketing, Amazon Mgm Studios Theatrical Marketing

Amazon MGM Studios is seeking a seasoned Senior Lead, Theatrical Marketing to lead and drive innovative, high-impact marketing campaigns for our theatrical releases within the US market. This role requires a proven leader who can operate with autonomy, set strategic direction across multiple priority titles, and consistently deliver best-in-class, culturally attuned campaigns that maximize audience engagement and box office performance at high velocity and scale.

Key job responsibilities
Strategic Leadership & Ownership
• Drive the development of title level positioning and overarching campaign strategy for multiple high-profile theatrical releases a year. Drive long term, slate level planning to identify strategic roadmap for title specific campaigns.
• Lead internal cross-functional meetings and brainstorms to develop the full go-to-market campaign across all channels to think big and develop exciting, unique marketing campaigns that break through culture and drive box office success.
• Drive innovation and focus in audience engagement, campaign approaches and break-through ideas. Champion creative excellence and innovative problem-solving across the organization.
• Provide strong, clear communication and organization across all internal and external stakeholders across fast moving initiatives. Drive organizational alignment on campaign priorities and resource allocation.
• Develop and facilitate impressive campaign presentations for both internal and external stakeholders.

Cross-Functional Leadership & Influence
• Lead and influence senior stakeholders across creative, media, publicity, partnerships, and distribution to ensure unified, high-caliber campaign execution.
• Operate as a central hub for campaign leadership, managing competing priorities while maintaining exceptional attention to detail and quality.
• Develop and deliver compelling, executive-level presentations that clearly articulate strategy, creative direction, and performance expectations.

Innovation & Audience Leadership
• Champion forward-thinking campaign strategies that reflect evolving audience behaviors, cultural signals, and emerging entertainment trends.
• Translate deep audience and cultural insights into campaigns that resonate broadly while connecting authentically with distinct audience segments.
• Continuously raise the bar on how the studio engages audiences, driving new approaches that unlock incremental reach and impact.

Leadership Competencies
• Strategic Vision & Ownership: Demonstrated ability to set direction, operate independently, and lead multiple large-scale initiatives simultaneously without close oversight.
• Proven Track Record: Consistent history of delivering high-impact, high-visibility campaigns that drive measurable business outcomes, ideally in theatrical or entertainment marketing.
• Executive Presence & Influence: Exceptional communication skills with the ability to influence senior stakeholders and align diverse teams in fast-moving environments.
• Operational Excellence: Ability to manage a high volume of complex workstreams while maintaining precision, quality, and on-time delivery.
• Innovation Leadership: Track record of introducing and scaling new ideas, technologies, or approaches that materially improve campaign performance.
• Audience & Cultural Fluency: Strong instinct for identifying emerging trends and translating cultural signals into effective, resonant marketing strategies that connect across a broad range of audiences.

Qualifications
• 9 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience in theatrical marketing
• Experience working directly with external stakeholders including talent, executive producers, or showrunners