Lifecycle Marketing Manager

This is a Full Time Job

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).

Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.

Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Job Description

ROLE: Manager, Lifecycle Marketing

The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive acquisition across our brand platforms. This role will oversee strategy for brand e-mail marketing, owned digital inventory and push notifications.

RESPONSIBILITIES: Manager, Lifecycle Marketing
• Develop and lead the execution of our Brand email strategy, balancing digital and linear viewership goals with meaningful fan-centric experiences
• Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels
• Own the strategy and governance of our owned digital video inventory across sites and apps, providing appropriate support across business initiatives; lead the measurement, optimization and reporting, evolving best practices along the way
• Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies that deliver the right message and creative to the right viewer at the right moment
• Brief in creative partners to support the development of best-in-class creative, providing audience and performance insights to inform creative optimization
• Establish clear success metrics and measurement frameworks. Turn data into actionable insights that shape future strategy
• Lead a test-and-learn agenda, continuously evolving segmentation, messaging, and personalization strategies to drive incremental growth and engagement.
• Serve as subject matter expert for the Global Marketing team
• Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment. Identify new ways to strengthen audience relationships and elevate performance.
• Contribute to the creation of a high-performing marketing team

BASIC REQUIREMENTS: Manager, Lifecycle Marketing
• 3-5 years' relevant experience in lifecycle marketing
• A proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact
• Deep expertise in segmentation, personalization, and experimentation methodologies
• Strong communication skills and ability to translate data into compelling narratives
• Proactive self-starter, comfortable moving projects forward independently
• Test and learn mindset
• Highly collaborative with both internal and external partners
• AI fluency and prompting skills
• Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus