Marketing Manager
YM&U Group
New York, NYThis was removed by the employer on 11/3/2021 1:06:00 PM PST
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Full Time Job
YM&U Group is seeking an experienced and talented Marketing Manager to join our team. This role will strategize and execute compelling, artist-specific campaigns across all consumer-facing online touch-points (websites, email, social media platforms, etc) with a strong focus on digital marketing. They will have a high degree of visibility across all company departments, artists, managers, and platform partners. They will manage timelines, budgets, content, influencers, and goals across a roster of 5-10 artists and report to the Managing Director. Clear communication, excellent project management skills, and the ability to multi-task is a must.
The Digital Marketing Manager is responsible for …
• Develop, launch, and analyze music, tour, merch and brand marketing campaigns for YM&U artists in the dance/pop division, from inception through post-launch
• Manage goals, strategy, and budget for each artist
• Work closely and collaboratively with management and internal departments to champion social-first ideas, develop editorial calendars, and execute integrated global activations
• Effectively collaborate with internal and external teams, including venue promoters, Streaming, Sales, PR, Social Influencers, and creative partners to coordinate artist messaging and content creation
• Develop and execute paid advertising campaigns particularly for music releases and tour marketing
• Develop goals and performance metrics for campaigns
• Analyze and extrapolate relevant data from artist's Social Media platforms into recommendations, one-sheets, and internal memos.
• Oversee creative ideation and development to deliver innovative, best-in-class campaigns for our artists and their fans
• Partner with social platforms to identify new opportunities and develop creative activations
• Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement
• Report weekly to senior staff and managers, providing actionable insights and campaign updates
• Build and maintain relationships with social media platform representatives and participate in regular update meetings
• Build and maintain relationships with artists and managers, including communicating product updates and best practices
• Continuously ideate and innovate within the social and digital space
About you …
• 3-4+ years professional experience in marketing including social media/digital marketing
• Prior experience running marketing campaigns for music releases and/or tour marketing including on social channels, with email and web platforms, and on paid social media campaigns
• Proven ability to build, execute and scale marketing campaigns on a global level
• In-depth knowledge of marketing strategy, social media platforms, email/CRM and web best practices
• Strong organizational, project management, and decision-making skills with added attention to details and deadlines
• Excellent writing, communication, and presentation skills
• Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative- and business-oriented colleagues and partners
• Creative thinker with passion for developing and delivering big ideas for our artists
• Ability to think strategically but still execute tactically
• Extreme attention to detail with relentlessly high standards
• Innate willingness to roll up your sleeves and get the job done
• Operates with significant autonomy
• Bachelor's Degree
• Copywriting knowledge
• Experience using Photoshop to edit and resize images as well as Premiere or iMovie to edit videos.