Social Media and Content Manager

This is a Part Time Job

Location - Remote
Time: 4-6 hours a week

Overview
Goals
• Keep brand presence cohesive, engaging, and up-to-date across all platforms
• Support content creation, curation, and scheduling for Tiff & IAMEVE
• Track and analyze performance data to refine strategy
• Help amplify music releases, project updates, Substack entries, and community milestones
• Maintain an organized backend for scheduling, assets, and social media insights

Communication / Schedule / Asset Organization
• Weekly check-in (Video Call or Email) to confirm deliverables and flag upcoming needs
• Maintain shared Google Drive folders for social media assets, video content, captions, and scheduled posts
• Ensure all campaign or release-related assets are stored in their appropriate folders
• Communicate clearly when posts are ready for approval or when something is time-sensitive
• Coordinate with Patrick-graphic designer, or others when assets or edits are needed

Weekly Duties
• Post minimum 3x per week on:
Instagram (feed + stories)
TikTok
Facebook
LinkedIn (minimum once weekly if different than IG content)

• Format and schedule posts using Meta Business Suite
• Create reels using provided BTS or project assets (e.g., music video clips, behind-the-scenes moments, quote cards, etc.)
• Share and repurpose content from Substack, particularly when new posts go live
• Monitor DMs and comments-respond or flag for Tiff if needed
• Ensure all social profiles reflect the latest project and music release info
(ex: smart links, profile bios, pinning priority posts)
• Create Content for all platforms

Monthly Duties
• Stats & Insights Tracking (2-3 hrs/month)
• Record social post performance, engagement rates, follower growth, and content type breakdowns in a shared doc
• Note what kinds of posts perform best (e.g., reels, quote cards, live clips) to refine strategy

Website Updates
• Update Wix websites (iameveami.com, tiffrandol.com) with:
• New releases
• Event announcements
• New blog/podcast posts
• Flag any glitches or user experience issues

Substack Coordination
• Help publish and format Substack entries 2x/month
• Share teaser content to social platforms (quote pulls, visuals, reels)
• Keep an eye on subscriber growth and brainstorm ways to convert followers into readers

Release Cycle Support
• When a release is happening:
• Coordinate visuals and reels to post pre-, during, and post-release
• Update banners, profile photos, and bios on all platforms
• Make sure smart links are active and reflected on all socials and websites
• Highlight BTS content or live performance clips