SVP, Customer Growth
WWE
Stamford, CTThis was removed by the employer on 12/1/2022 3:20:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
Browse the TV Network Category
Search for SVP, Customer Growth jobs in Stamford-CT
Search all SVP, Customer Growth postings
Full Time Job
WWE Job Description
Role: SVP, Customer Growth
Reporting to: EVP, Marketing
WWE creates brilliant content which connects with fans all over the world and we need your help to get the right content, products and fan activation, to the right individual, at the right time, ensuring a premium digital experience for fans globally and increasing total customer value for the business.
The SVP of Customer Growth is responsible for the creation and delivery of the customer acquisition, retention, loyalty, and value creation strategy across the WWE universe. The role is highly target driven to:
• Acquire new global audiences
• Re-engage valuable known audiences
• Support content franchises & Premium Live Events (PLE)
• Develop and execute paid strategies with selected platforms
• Develop strong and valuable partner relationships across fan activations, ecommerce and NFT's
• Grow ecommerce & partner revenue opportunities
• Assist commercial & revenue partnerships in planning & execution
This role requires experience of digital transformation, a thorough understanding of performance and content marketing, CRM & consumer lifecycles, as well as e-commerce, fan activations and NFT's. Working as an internal agency and a center of excellence you will be required to work across the organization, building relationships and working with Data & Analytics, CRM, Creative Writing, Live Events, International, Brand, Creative, Commercial & Partnership Sales, Ecommerce, Product, and Technology.The SVP will help shape the way our products and services are marketed to new consumers by driving innovation, challenging existing methods and defining any agency requirements to drive the global growth strategy.A deep understanding of global markets, data management, behavioral segmentation, engagement, and LTV are key as we seek to build a loyalty & revenue founded on quality audience insights.
Responsibilities
• Create and optimize an audience development strategy for known audience growth, acquisition, NFT's, commercial and ecommerce sales.
• Develop clear and actionable audience characteristics, behaviors & insight that will help the business and Creative Writing teams shape effective audience development initiatives & campaigns.
• Define and grow audiences that have a propensity to purchase and become loyal customers, maximizing conversion throughout the funnel and efficient CPI's.
• Proactively suggest innovative audience development mechanics and levers that challenge convention and improve performance.
• Oversee the discovery strategy (Display, PPC and paid Social) from an audience growth and sales perspective. Develop plans to constantly optimize the discovery strategy whilst managing within budget.
• Plan, execute and optimize all website conversion architecture reporting against key metrics.
• Develop efficient methods of testing propositions, channels and audience targeting techniques to deliver the optimal level of customer interactions and sales.
• Integrate the customer segmentation and content plan into the online experience, targeting bespoke offers and creative depending on customer attributes.
• Work closely with Product and Data & Analytics teams to optimize user experience, evaluating across multiple channels and fan touch points.
• With CRM and Data & Analytics, develop new data and creative growth strategies e.g., CDP/DMP for retention, cross sell and upsell across all assets.
• Oversee the development of an affiliate marketing program, taking a pro-active approach to building strategic business partnerships and developing innovative propositions.
• Initiate and maintain relationships with selected partners to establish valuable content links and influencer marketing. Monitor their Content and traffic for quarterly review.
• Management of key senior relationships with Google, Facebook, LinkedIn, and Twitter, alongside any agency.
• Work with Product and Creative Writing to ensure all digital platforms adhere to best practice for SEO, optimizing all WWE content for search engines. Establish KPI's for evaluation.
• Nurture strong relationships with the Content, Media & Creative teams that allows the Talent & Content to be maximized. Develop quarterly plans to reflect the Content & Event schedule, Community and brand activity and use these to grow and engage CRM audiences.
• Develop quarterly plans to reflect the Content / team agenda, campaign and brand activity and use these to grow and engage with target audiences.
• Work with the Brand and Creative team on launches e.g., new talent signings or new platforms / partnerships and establish a 'go to market' process with the International team.
• Effectively manage any retained agencies and other third-party agencies/relationships to drive optimal performance and cost effectiveness. Ensure strategies & plans are defined, targets are in place & activity is regularly reviewed.
• Work with the Content team to deliver inspiring paid social creative. Work with Brand and Creative on all other creative executions.
• Create and optimize an audience CRM strategy for audience and revenue growth and partnership support.
• Develop clear and actionable audience characteristics, behaviors & insight that will help the business and Content team shape effective audience development initiatives & campaigns.
• Define and grow owned audiences that are most likely to purchase and become loyal fans or commercial partners, maximizing conversion throughout the funnel and efficient CPI's.
• Integrate customer segmentation and content insights into the online experience, targeting offers and creative differently depending on fan attributes.
• Implement and manage segmentation models enabling the delivery of increasingly targeted CRM campaigns including the Customer Lifetime Value model and attitudinal segmentation overlay.
• Customer Value Management and base leadership, driving customers and partners up the value pyramid and incremental profit.
• Create and execute the business loyalty strategy, including development, definition and execution of the loyalty and VIP programs across all channels and with board agreement.
• Champion customer obsession taking an audience first approach to planning, defining strategy across channel mix and personalization plan.
• Working with the Global Sales Partnerships team, develop a best-in-class B2B support CRM program that generates leads, tracks sales history & account management and informs and entertains clients on WWE.
• Develop efficient methods of testing customer propositions, channels and audience targeting techniques to deliver the optimal level of engagement and revenue.
• Work closely with Product, Technology and Data & Analytics teams to optimize user experience, evaluating across multiple channels and fan touch points.
• With Product and Data & Analytics, develop new data and creative growth strategies e.g., CDP for retention, cross sell and upsell.
• Effectively manage any retained agencies and other third-party agencies/relationships to drive optimal performance and cost effectiveness. Ensure strategies & plans are defined, targets are in place & activity is regularly reviewed.
• Own the CRM end to end customer strategy for the business and accountable for all CRM marketing channels including app and push, direct mail, email, and transactional comms.
• Champions latest thinking in CRM across the business ensuring key updates, trends, new
[more...]