Sr. Coordinator, Network Email Marketing
WWE
Stamford, CTThis was removed by the employer on 11/21/2019 9:21:00 AM PST
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Full Time Job
Based in Stamford, CT, the Sr. Coordinator of WWE Network Email Marketing will oversee the development and execution of all WWE Network email marketing programs, focusing on subscriber acquisition, engagement and retention. This person should be highly organized, motivated, and able to flourish in a fast-paced environment. This position will report directly to the Sr. Director of WWE Network Marketing and will require regular liaison with employees at various levels across the broader WWE organization.
Responsibilities
• The primary focus of this role is to plan, develop, manage and execute daily WWE Network email marketing campaigns. This includes strategic planning, audience identification/segmentation, creative and copy development, email deployment and performance reporting
• Develop email strategies and tactics to facilitate our WWE Network subscriber acquisition, engagement and retention goals
• Provide email support for other departments including Shop, Live Events and Marketing
• Execute personalization campaigns (customized subject lines, copy, creative, etc.) to get the right message to the right customer at the right time
• Serve as the primary marketing liaison with our ESP, and be the subject matter expert on its tools, capabilities and roadmap
• Monitor email programs of other streaming services and keep current on industry best practices with regards to email marketing
• Ad hoc projects as necessary
Qualifications
• 3 years of email marketing/database segmentation experience
• Direct response experience; very comfortable with testing and analytics
• Experience with email service providers (Sailthru preferred) and knowledge of HTML a plus
• Experience in project management in a fast-paced environment
• Strong analytical skills anchored by natural, common sense thinking
• Excellent verbal and written communication skills. Able to work flexible hours including some nights and weekends based on business need
• Bachelor's degree required
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