Senior Director, Media Analytics
WWE
Stamford, CTThis was removed by the employer on 10/17/2016 7:20:00 AM PST
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Full Time Job
The Senior Director, Media Analytics will provide subject-matter expertise and hands-on implementation to further WWE's media analytics function. This role will be instrumental in developing and delivering reporting, insights, and analyses on a team tasked with providing timely, robust, in-depth, quantitative content across WWE's expansive digital footprint and platforms. Reporting and analysis deliverables will be tailored to suit business unit needs and audiences, and developed from a results-oriented, growth-driven perspective. The Senior Director, Media Analytics will also contribute toward supporting a data first culture to enable business executives and managers to fully leverage insights and analytics and partner with technical teams on best practices for data management and data quality. The Senior Director, Media Analytics reports to the VP, Media Analytics.
Key Responsibilities:
• Oversee global data, metrics, reporting, and analytics for content consumption across key platforms such as WWE's owned and operated digital properties (e.g., WWE Network, WWE app(s), WWE.com, etc.), third party digital properties that offer WWE content (e.g., YouTube, Hulu, social media, etc.)
• Deliver timely, thoughtful content reports and analysis to key stakeholders, crafted with the sense of urgency required in a live events/live content business and with the executive audience in mind
• Work as a member of a team, fostering a spirit that embraces the precision and certainty of data science, while proactively addressing the needs of a fast-paced, high volume organization
• Contribute towards development and implementation of new media analytics initiatives such as multi-platform performance tracking, dynamic audience measurement, performance benchmarks, asset measurement across platforms using normalized metrics, and/or performance outlooks/forecasts
• Provide development and analysis to support the overall analytical lifecycle from concept to delivery, connecting optimization metrics to the strategic intent of underlying business objectives
• Participate in the implementation of an enhanced data warehousing and business intelligence infrastructure in connection with content related data
• Contribute in developing and implementing analytic best practices across the dimensions of rigor, quality, and insight
Qualifications:
• 5 years of professional experience in content analytics related roles
• TV, Entertainment, Media, or Sports industry experience preferred
• Extensive experience with traditional and social media/content measurement tools including Google Analytics, Coremetrics, Omiture, ComScore, YouTube and/or other webmaster tools
• Experience working with data analysis tools, including Excel, SAS, SQL, Python, R
• Experience working with Big Data platforms, such as Spark, BigQuery, Hadoop
• Experience working with BI tools, such as Tableau and Cognos
• Proven track record of building analytics function/capabilities including tools and processes
• Experience with exploration, analysis, visualization, and data mining and/or modeling using structured and unstructured data
• Exceptional written and verbal communication skills, including ability to seamlessly interact with, influence, and engage C-Suite executives
• Deep and broad understanding of core and emerging analytics methods and approaches and how they can be deployed to drive value within a digital business
• Demonstrated ability to apply cutting edge statistical techniques to business problems and to leverage external thinking
• Able to effectively analyze, review, diagnose and quality check reports, analysis, and modeled results
• Superior organizational, presentation, time management, and interpersonal skills, with a passion for juggling multiple competing projects on tight deadlines
• Self-motivated with a ''roll up your sleeves'' work style
• Bachelor degree in quantitative discipline (e.g., Engineering, Math, Statistics, etc.)
• Advanced degree in Mathematics, Statistics, Econometrics, or related field of study preferred
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WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.